Evaluating Bank Account Types Offered To International Students - Free Essay Example

Sample details Pages: 20 Words: 6049 Downloads: 5 Date added: 2017/06/26 Category Finance Essay Type Research paper Did you like this example? ABSTRACT The main aim of the study was to investigate evaluate the major banking institutes in Newcastle and distinguish the services and account types offered to international students. For the study, four banks were selected among which three were United Kingdom based and one was an international bank. The banks included in the study were HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s TSB, Barclays and National Westminster (NatWest). Don’t waste time! Our writers will create an original "Evaluating Bank Account Types Offered To International Students" essay for you Create order By using two questionnaires; one from the international students and other from the bank personnel, the present study assessed the important factors that were considered significant in selecting the bank and the importance of students as customers for the banks. The results suggested that there was little different in the basic facilities offered by the four banks, but Lloyds TSB was the most popular among the international students due to its variety of student accounts. In conclusion, the research offered an insight into the management and the marketing strategies that banks can make use of to attract international students as potential customers. CHAPTER 1 INTRODUCTION The aim of the present study was to evaluate the major banking institutes in Newcastle and distinguish the services and account types offered to international students. For the study, four banks were selected among which three were United Kingdom based and one was an international bank. These banks were: HSBC Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s TSB Barclays National Westminster (NatWest) The researcher compared the services, interest rate, few charges and the ease of accessibility of these banks to the international students with they region they resided and attended their respective colleges or universities. The topic of the present research was selected by the researcher because the issue of how international students select their banks in Newcastle has been given considerable attention by researchers. The reason for this is that most international students who come to Newcastle are without local bank accounts and in the long run most students need such a facility to work on completing transactions such fees payments, living expense, accommodation and fulfillment of other financial needs. Investigating such information would assist banks to recognize the suitable management and marketing strategies required to attract new students as customers and keep hold of existing ones (Kaynak Kucukemiroglu, 1992). The relevant literature indicates that a great deal of research effort has been put into investigating the bank selection decisive factor for international students in the United Kingdom. Researches on bank management and marketing are not a new phenomenon. In fact, a lot has been written on the subject of bank management and marketing with the bulk of the literature relating to banking behavior of general customers. A broad range of marketing paradigms related to customers has been examined, including market segmentation, attitudes, purpose, inclinations, bank loyalty, bank selection choices, bank representation, bank service value, contentment a nd multiple bank users (Garland 2002). One marketing concept related to customers that has fascinated abundance of researches has been the thought process of customers or the grounds on the basis of which customers decide to interact with particular banks (Anderson, Cox Fulcher, 1976; Evans, 1979; Kaynak, 1986; Boyd, Leonard White, 1994). A thorough examination of the present literature ascertains the generalization related to the thought process of retail customers. The population of interest in the vast bulk of such customer researches has been the general customer. Only a few of researches have intended for younger age groups such as the undergraduate section of the market though over past few years, the bank management have started to take vast interest in this section of the population (Mokhlis, Nik Mat Salleh 2008). Even though greater parts of undergraduate students are unemployed and their earning comes largely from educational loans, they offer an exceptional business opportunity for banks. First, in regards to their buying power, the student segment is growing and has turned lucrative (Ayadi 1996). With the development of educational services in United Kingdom, the amount of international students in further and higher education has been increasing rapidly over the years. Secondly, students are expected to require a bank account to settle their tuition fee or parental funding and might be taking care of their personal financial matters for the first time (Kaynak Whiteley 1999). Those students who do not yet hold bank accounts would be required to open one as they begin college because all transactions are done through the studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ bank accounts. Regardless of their comparatively basic banking requirements, students are considered an important segment in the market at the level in the buying cycle where they might be more receptive to marketing strategies from financial institutions (Thwaites Vere, 1995). Another import ant feature of the student market is the possibility for above-average profitability. Lewis (1982) suggested that banks understood that à ¢Ã¢â€š ¬Ã‹Å"it is important to attract students to open accounts when they begin college, in the expectation that they would stay with the after graduation, and be lucrative, in the long run, for the bank.à ¢Ã¢â€š ¬Ã¢â€ž ¢ The fundamental reason for this observation is that college student is the section of the population who has the likelihood of earning a larger income than any other section of the population. As stated by Duncan, Smeeding Rodgers (1992), only individuals who are studying have a considerably greater probability of rising from the low income strata into the middle class. Specially, as contrasted with non-graduates of similar age group, graduates usually secure more highly paid jobs, achieve a more developing career and thus, grow a need for a greater variety of personal financial services as they go by their own life cycle. Th e skill to build up an existence in the student market through suitable attainment and maintenance strategies is thus expected to have an effect on banksà ¢Ã¢â€š ¬Ã¢â€ž ¢ future market share and revenue (Thwaites Vere, 1995). International students signify as a significant market for financial institutions such as banks. The skill to value, comprehend and deal with the precise needs of this segment section of the population is now a vital market reality (Cicic, Brkic, Agic, n.d). Bankers can no longer maintain their conventional belief that only business and salary earning customers will bring revenue to the bank. They must understand that student customers are also possibly lucrative market section and prospect market earnings will be attained by banks only if they target this up-and-coming section and win them (Grady Spencer 1990). Banks that would get hold of student segment must know the significant factors that decide the basis upon which students choose between financia l institutions (Kaynak Yavas 1985). Bank marketers must be capable of discerning what is central to student customers in the market and how their force compares with those of their competitors (Cicic, Brkic, Agic, n.d). United Kingdom has an extensive history of inviting international students to educate themselves in its colleges and universities. According to UCAS (2009), à ¢Ã¢â€š ¬Ã…“In the UK in 2009 there were 1.8 million full-time undergraduate students in higher education, which included over 104,000 international students.à ¢Ã¢â€š ¬? The rapid growth in the amount of international students in the past few years has become a significant supply of export revenues, and it surely has the ability for further rapid growth. It had been recommended that provided with the right support, the amount of international students studying in UK universities could more than double in the next few years (Higher educationà ¢Ã¢â€š ¬Ã¢â€ž ¢s importance goes well beyond teaching 2009). There are numerous factors involved in offering of student accounts in nearly all financial institutions. It might be due to growing the customer base or acquiring the new customers in the budding stage. In the contest to get hold of more and more customers and attract the younger generation, the financial institutions are offering various types of products and services. International students studying in the United Kingdom need to look after numerous things once they have arrived at their respective colleges and universities. These include accommodation, health, money matters, registration, etc. But the first and the foremost duty of a student on arriving in United Kingdom is to open his or her account in order to carry out the required financial transactions. Even though, the student cannot open a bank account until he or she has arrived and enrolled at the college or the university, but Barclays now offers a bank account that can be opened before arriving in United Kingdom (International Student Handbook 2009). In order to open a bank account, an international student needs to first decide on the bank and the account that he or she requires. Some banks offer first-time students a Student Account with special advantages. However, each bank offers different facilities, and the student would need to compare and decide which one will be best for him or her (International student: banking Information 2009). Once the bank has been chosen, the student needs to take his or her passport along with his or her student visa to the chosen bank. If the student belongs to EU, then he or she is also required to take the national photo identity card as well (Opening a UK bank account 2003). Furthermore, the banks also require a letter or certificate from the university confirming the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s United Kingdom study details. Moreover, in order to open an online or a telephone account, the bank may require more proof of the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s identity (You can bank on it: opening a bank account in the UK 2004). The reason for banks requiring proof of ID is because the law of UK states that all financial services companies must do everything they can to ensure their services are not being used for financial crime. Because of this, banks must avoid accounts from being opened under fake identities. They must ask each and every individual who wants to open or operate a bank account for documents to prove their identity (International student opening a UK bank account, n.d) As Newcastle has gained the one of the top most position in the United Kingdom for further education, therefore the need for the student to open bank accounts to carry out their financial transactions has risen as well. This is because most international students who come to Newcastle are without local bank accounts and in the long run most students need such a facility to work on completing transactions such fees payments, living expense, accommodation and fulfillment of other financial needs. Thus, the banks have recognized the significance of international students as potential customer and it is due to this fact, the banks in Newcastle are aiming to improve their clientele by attracting students to open bank accounts in their respective bank through different marketing strategies and incentives. As a result, numerous bank representatives are seen roaming around in the first week of the academic year in various universities and colleges marketing their benefits to the potential customers. These bank representatives provide students with information regarding various services and benefits that are offered at their respective banks. They would also provide information regarding the different accounts that can be opened at the banks. The most common type of accounts are: Deposit account or à ¢Ã¢â€š ¬Ã‹Å"basic accountà ¢Ã¢â€š ¬Ã¢â€ž ¢ Current account Student account The banks also offer a number of facilities to their customer to make their financial transaction more convenient and easier. These facilities include: Cash withdrawals available at Post Office Debit Card ATM ATM Card Direct Debit Online Banking Telephone Banking 1.1 Research Aims The basic aim of the research was to: Find the cheapest bank account students can open. Compare HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s Plc, Barclays and NatWest in Newcastle for their international student services. Availability of banks/ATMà ¢Ã¢â€š ¬Ã¢â€ž ¢s within the student area of Newcastle. 1.2 Research Objectives The objectives of the present research were to: Evaluate the best account type to open for international students. Investigate the majority of bank accounts used by international students. Investigate the reason for international students choosing a certain bank to open their bank accounts. Study the geographic locations and ease of access to the banks within the region designated to students and their life styles. Study the 4Pà ¢Ã¢â€š ¬Ã¢â€ž ¢s (Product, Price, Promotion, Place) of the banks. Investigate the importance of students as potential customers for the banks. Find out the marketing and management strategies employed by the four banks. CHAPTER 2 LITERATURE REVIEW The banks in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world are trying to attract students to open their accounts at their banks. The reason for this is that the banks think about it in the long term point of view. To them a student is not a student: a student is an individual who would have a career some day and this particular individual would be a loyal customer, would pay back his or her overdraft (sometimes with charges), need a loan or a mortgage and so on. Therefore, the perception of the student account summed up by the banks, is to facilitate the banking needs of the students who are working towards undergraduates. The basic banking needs that would help students fulfill their financial needs vary from bank to bank as different banks offer different products and services, such as cards, deposit slips and cheques, to its student customer. A small number of researches regarding the subject of bank selection decisive factor of international students in the UK have taken place over the yea rs. Gray (1977) examined student behavior regarding bank services in the UK. He suggested that convenience was the most vital factor affecting the studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice of bank. Another research by Lewis (1982) analyzed the banking behavior in students studying in the UK. A total sample of 716 students in 11 universities and colleges in the Greater Manchester area were inspected for the research. From findings of the study, it was discovered that 92 per cent of students thought they would remain with their current bank until their course finished while 44 per cent considered carrying on with the same bank. Moreover, it was discovered that convenience of site of the bank and its facilities to college was the main factors influencing on studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice of bank. A study by Thwaites and Vere (1995), also taken place in UK, illustrated that nearness of an ATM to the educational institution, free banking service and student offers were the main three re asons used by students in choosing the banks to deal with. The present study was focused on researching the main facilities provided by HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest in their student account. Furthermore, the researcher also studied the extra facilities provided by each of the bank in the à ¢Ã¢â€š ¬Ã‹Å"student accountà ¢Ã¢â€š ¬Ã¢â€ž ¢. The study helped the researcher get a general overview of the banking facilities provided to international student that were offered by HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest. Thus, the researcher was able to move forward and decide upon the most feasible and the optimum choice of international students regarding the bank and the bank account. The review of the literature was mainly focused upon the products and services offered by the four banks HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest to international students. Furthermore, the extra facilities that differentiated one bank from th e other were also thoroughly studied in the literature review. National Westminster Bank Plc or generally known as NatWest is a part Europeà ¢Ã¢â€š ¬Ã¢â€ž ¢s second largest bank, the Royal Bank of Scotland Group. In order to make the studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ financial transactions convenient and easier, NatWest has fifty five branches in the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s largest universities. Moreover, NatWest also has 1650 branches that are more than any of the commercial banks in the country. To benefit the students who come to study in the United Kingdom from overseas, NatWest has offered a Blue International Account that charges a fee of 6.95 pounds monthly. This account facilitates international students by offering them an International Student Identity Card (ISIC) which enables the full time students more than 40,000 travel, online and lifestyle discounts within the region and abroad. Furthermore, the Blue International Account provides with a useful guide that contains in formation on banking in the UK and advice on how to manage finances as a student. The guide is available in 5 different languages. NatWest has also made transfer of funds for students easier as now they can easily receive money from their home country and pay their bill online. Moreover, the bank also offers both online and telephone banking to international students to keep a check of their finances during any part of the day. NatWest also offers the students mobile phone top-up facility along with mobile phone banking and text alerts regarding the finances. Another significant aspect of Blue International Account is insurance which allows students to insure mobile phone and other gadgets. Also, the bank offers the students an Orange SIM card for the mobile that dials to more than 50 countries for 5p per minute. NatWest also provides it student customers with discounts like saving 1/3 on rail fares if the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s age ranges between 16 and 25 all the way through G reat Britain for a whole year. Also, if the tickets are booked through the NatWest Box Office, then students receive a 25% discount on tickets to the plays, concerts and other events (Advantage Blue International: student option 2010). The worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã‹Å"local bankà ¢Ã¢â€š ¬Ã¢â€ž ¢, HSBCà ¢Ã¢â€š ¬Ã¢â€ž ¢s international network comprises of over 9800 offices in 77 countries along with 59,000 Link ATMs in the United Kingdom (HSBC Passport 2010). The bank offers a dedicated package known as the Passport Account for international students with 24 hours access to their money but with no credit or draft facilities. Students holding a passport account at HSBC are charged 6 pounds a month for a period of 12 months after which renewal of the account is mandatory (HSBC Passport 2010). The bank further provides passport holders with a Western Union Gold Card on which the students can earn points and make saving on transaction fees when sending money bank home. Als o students can receive a discount of 4 pounds on international money transfer fee. The Passport Account at HSBC also offers its studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ customers with both internet and telephone banking. Moreover, the bank provides the students with Maestro Debit card and Direct Debit or standing orders and access to saving accounts with high interest (Comparison of banking facilities offered in Oxford by the major banks 2009). There is a special UK relocation service offered by the bank with relocation advice in eight different languages. The students can also receive a UK SIM card with 10 pounds of free credit along with low cost international calls. International students can also open a Basic Account at HSBC which is easy to comprehend and administer. The benefits of opening a Basic Account are that firstly, students can check balances, get statements and make withdrawals of up to 200 pounds with their basic bank account card at HSBC bank cash machines in UK. Secondly, studen ts can also access up to 200 pounds per day over Post Office counters with basic bank account card and PIN numbers. Regular bills can be paid; standing orders and direct debits can be set up on the account. Also students can enjoy free internet and telephone banking (HSBC Passport 2010). The Lloyds TSB Group is a renowned UK-based financial service organization that offers complete banking and financial services in both United Kingdom and abroad. There are thirteen branches of Lloyds within the designated area for international students within Newcastle (Student Account 2010). There is a variety of Lloyds TSB student accounts to select from, depending on the requirements and situations. It has the most number of accounts available to offer to international students for free and minimum of 7.95 pounds monthly is charged for silver account and accounts such as gold have a higher fee rate with more facilities (Student Account 2010). The Lloyds Student Account has been presented with 5 Star Rating by Defaqto for its outstanding variety of attributes and advantages. There are three types of student accounts that students can choose from at Lloyds (Student Account 2010). Firstly, the Student Account offers a Debit Card and a Master Card. Also it provides with a free NUS Extra card and a yearà ¢Ã¢â€š ¬Ã¢â€ž ¢s free mobile phone insurance. The students can receive up to 75 pounds cashback and free music downloads while using the Lloyds Student Bank Account. The facilities of internet banking, phone bank and free text alerts is also offered along with the benefit of saving the change in which surplus cash is moved into a savings account each month (Comparison of banking facilities offered in Oxford by the major banks 2009). Another type of student account offered is the Islamic Student Account which carries the same benefits as the Student Account but with the guarantee that the money will be held in reserve in accordance with Shariah (Islamic Law). Moreover, the s tudent is given the option to utilize other non-Shariah benefits if they wish. The third type of bank account offered to students is the Graduate Account which receives a Classic credit card with at least  £500 credit limit. The facility of internet banking is also provided and commission-free travel money is given as well (Student Account 2010). Barclays is one of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s top most banks. Their status has been created on over 300 years of services. Barclays is an international bank with its branches in more than 60 countries. Barclays offers an International Student Account known as the iBank Student that can be opened before arriving in United Kingdom (iBank Student and foreign student bank accounts with Barclays Wealth International 2010). iBank Student is offered for a small monthly charge of  £5 and a opening balance of  £1,000. The iBank Student account is an international account also available in sterling, US dollar and euro. The V ISA debit card can be connected in sterling and is accepted in 22 million locations around the world (iBank Student and foreign student bank accounts with Barclays Wealth International 2010). Students can also receive discounts up to 25% on Hewlett Packard laptops, desktops and accessories. The account offers easy access and a savings account in which funds can be deposited and withdrawn whenever the customer wishes. The savings account can also be opened to earn higher interest by the student (Comparison of banking facilities offered in Oxford by the major banks 2009). The student can also gain access to complete collection of savings and investments or balances of  £10,000 or more. International telephone and online banking is available 24 hours to operate money in diverse currencies and time zones. The bank also offers expert advice from our mortgage advisers to help the student or his or her parents to buy property in UK (iBank Student and foreign student bank accounts wi th Barclays Wealth International 2010). The literature review on the different services offered by HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s TSB, Barclays and NatWest indicated that all of the banks provide students with the basic services that are required to fulfill the financial transactions, however, the Student Account product is structured in various ways, in accordance with the style, strategy and control affairs of each bank. CHAPTER 3 METHODOLOGY 3.1 Sample The present study was an investigation into student banking arrangements at four major banks- HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest- in the Newcastle area, and recommendations as to which provided the best services to international students. A sample of 100 subjects, including both males and females, ranging from the ages of 18 to 28 years, was drawn from different areas in Newcastle, United Kingdom. All the subjects were international students belonging to Newcastle university dormitories, Northumbria dormitories and Newcastle college campus in Newcastle. Another sample of 40 subjects, both males and females, was drawn from bank personnel of HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest. 10 employees from each bank were drawn as a sample. Further information from both international students and bank personnel was gathered regarding age, gender, education, accommodation, etc. 3.2 Sampling Strategy The sampling strategy employed in the research was Stratified Random Sampling. Stratified Random Sampling also referred as proportional  or  quota  random sampling, is separating the population into uniform subgroups and then drawing a simple random sample from each subgroup (Trochim, 2006). The reason for employing Stratified Random Sampling was that it enabled the researcher to draw a sample of international students from the total population and then draw a random sample among the international students to administer the questionnaire. Same was the case with the questionnaire from the banking personnel. For the present study, both primary and secondary researches were carried out. The use of both primary and secondary researches enabled the researcher to not only gather facts and figures about the products and services the different banks offered but it allowed analysis of the arrangements that the banks offered to international students through these products and services. 3.3 Primary Research 3.3.1 Questionnaire for Students A questionnaire was distributed among international students of Newcastle to find out which of the bank accounts was used most by the students. The questionnaire also had questions concerned with why the students chose a certain bank among HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest and what features of that bank attracted them the most. There were questions designed to investigate the geographic locations and ease of access to these banks within the region designated to students and their life styles. The questionnaire was divided into three sections. The first section dealt with gathering the information regarding the student respondent. This section included questions on age, gender, and educational level, how the student was funding his/her education, his/her tuition fee, maintenance cost, etc. The second section of the questionnaire was designed to gain an insight in the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s history of banking. This section included questions on the number of accounts the student held previously and the type of account he/she held. The next section that is the last section was regarding the respondentà ¢Ã¢â€š ¬Ã¢â€ž ¢s experience of banking in Newcastle with the four banks; HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest. The questions in this section also dealt with the importance of different offered services to the respondent, factors that were involved in the studentà ¢Ã¢â€š ¬Ã¢â€ž ¢s choosing a certain bank. Furthermore, questions on comparison of the four banks in Newcastle that is, HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest on the difference of the services and the type of accounts the respondent held at these banks were also included. 3.3.2 Questionnaire for Bank Personnel Another questionnaire was designed to gather data from the bank personnel of HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest. These questions were related to how important potential student customers were to their organization. Furthermore, the questions also investigated the management and marketing strategies these banks used. This questionnaire was also divided into three sections. The first section of the questionnaire was designed to provide a profile of the bank employee who responded to the survey. Questions on age, gender, the bank they were currently working for and their designation at the bank were included. The next section was regarding the importance of students as customers to these banks. In this section, the banking personnel were asked questions regarding whether it was important to have students as their customers, the type of accounts held by the students, why the students chose their bank over their competitors and the significance of different t ypes of services offered at their banks. The third section was related to the marketing strategies, that is, the 4Ps that the banks used to attract students. This section included questions on the product, price, promotion and place of the products and services offered to the international students. 3.3.3 Consent Letter All the participants in the study were given a consent letter, which gave them the right to withdraw any information at any stage of the research. Also the authority and confidentiality of the people was confirmed 3.3.4 Cover Letter A cover letter was attached to both the questionnaires which explained the aims and objectives of the research to the respondents. It gave information about the time that the questionnaire would take to complete. Furthermore, it explained the privacy and the confidentiality of the information gathered. . 3.4 Secondary Research Secondary research was also employed in the present study. The purpose for this was to gather data regarding each bank from internet, books, articles and international account handbooks. The use of secondary research enabled the researcher to gather information regarding the various products and services offered to international students by these banks. Furthermore, it also enhanced the level of objectivity involved in the research as the data was gathered from other sources. 3.5 Research Design A comparative research design was employed in the study. A comparative research design evaluates two or more groups on one variable (McMillan 1991). This was employed because the research is an investigation in to student banking arrangements at four major banks in the Newcastle area, and recommendations as to which provide the best services to international students; (HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest). Thus, it was a comparison of the four banks as to which offered the best and the cheapest services to international students. 3.6 Procedure In order investigate into student banking arrangements at four major banks- HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest- in the Newcastle area, and recommendations as to which provided the best services to international students, a sample of 100 subjects, ranging from the ages of 18 to 28 years, was drawn from Newcastle, United Kingdom. All the subjects were international students belonging to Newcastle university dormitories, Northumbria dormitories and Newcastle college campus in Newcastle. Another sample of 40 subjects was drawn from bank personnel of HSBC, Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s plc, Barclays and NatWest. A comparative research design was employed in the research which is aimed the comparison of two or more groups on one variable (McMillan 1991). Stratified random sampling was used. First of all written permission was taken from the heads of educational institutions and the banks. They were briefed about the research, its significance, time involved and the proce dure. Furthermore, the sample population was informed and consent forms were distributed. Also the authority and confidentiality of the people was confirmed. Individual testing was carried out. One time approach to the participants was used for data collection. The subjects were administered the questionnaires. The testing environment provided to the sample population was sufficiently quite to facilitate adequate concentration. The instructions were read aloud so that the sample population could easily comprehend the questionnaire. On average the administration took 15 minutes in individual testing situation. The study was under taken from February 2010 to March 2010. 3.7 Qualitative Analysis The qualitative analysis of the data included why students had opted for a certain bank, as well as some information of the facilities provided by each bank. Furthermore, it also included the types of the services students opted for at banks and what products and services of the banks attracted them the most. The qualitative analysis of the data gathered from the bank personnel included the analysis of importance of students as customers to the bank. Moreover a qualitative analysis of the different management and marketing strategies used by the four banks was also carried out. 3.8 Quantitative Analysis Inferential and descriptive statistics was applied on the data collected. Frequency and percentages of the variables were calculated. The quantitative analysis of all the questions in the questionnaires was carried out. The presentation of appropriate primary sources (statistical indexes, graphs, tables of primary data) was also used in order to support the ideas of the literature. This enabled the researcher to statically analyze the data, interpret it and made recommendations accordingly. 3.9 Percentages In order to analyze and interpret the result, percentages were calculated for each question. This allowed the researcher to acquire a quantitative analysis of the data collected. CHAPTER 5 DISCUSSION In an increasingly competitive United Kingdom banking sector, banks cannot be far from understanding from the requirements, drives and purchase decisions of consumers. Similarly, banks are not unaware of the limitations that might be faced by the consumers desiring to purchase their products and services. One of the interesting findings of the study is that students extremely value their time and anticipate their banking transactions to be fulfilled as swiftly as possible. Therefore, the most significant method for financial transactions was considered as the ATMs and the debit/credit card. Moreover, the predominant factor in the studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ choice of the bank was convenience, that is, the proximity of an ATM from the college. Moreover, student offers and other facilities were also considered to be an important criterion for the bank selection among students. Furthermore, the results of the study clearly indicated that most of the students required bank accounts f or payment of fee or accommodation, thus, in Newcastle they mostly held student/current accounts which not only provided them with the basic facilities required for financial transactions but also offered them a number incentives like the Railway Card offered by NatWest. Even though all the four banks offered the basic facilities, but it was Lloyds TSB that most of the international students held accounts with. This was due to the fact that they offered a range of different student accounts to cater to the needs and wants of students belonging to diverse backgrounds. This fact laid a stamp on the rewarding of Lloyds Student Account the top 5 Star Rating by Defaqto for the excellent advantages it offered to the students (Student metrics: student banking and insurance in the UK 2007). The incentive of the Railway Card put NatWest in the second position with HSBC and Barclays following respectively. The management of the United Kingdom banks has acknowledged the significance of s tudents as customers by offering a range of student accounts. They have expanded their customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ base by including international students as possible customers. By employing a global perspective and turning their banks into a global brand, banks are devising new and innovative management and marketing strategies to attract students to open accounts in their respective banks (Bank marketing international 2006). Banks have recognized that a potential student customer is a customer for life and as customers are the lifeblood of banks, therefore the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ views and demand should never be ignored. As the basic features in consumer groups vary to some extent, it is imperative for banks to aim market sections that are similar in regards to related financial service buying behavior (Harris 2000). The international studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ market in Newcastle is a rapidly growing segment as a result of the growing awareness of higher education in dev eloping countries. With the intention of being competitive in luring possible student customers, banks are keen to spend on a variety promotional programmes and incentives, with the plan of developing awareness for services being offered. Furthermore due to the fast-paced technological environment in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s world, banks are emphasizing more on providing facilities to the students that offer convenience and quick financial transactions. Therefore, the rapid growth of ATMs near educational institutions and debit/credit card facility for students amongst banks is a common phenomenon. Also, both internet and telephone banking are other tools employed by banks to make banking transactions more convenient and easier. While pricing their products and services, banks keep in their mind the financial position of the students and thus offer a number of incentives along with the basic facilities. The bank management must therefore carefully think over the transforming world s cenario when creating financial strategies. The needs and wants of international students must also be considered in the development of banks service marketing plans (Kotler 2002). CONCLUSION The aim of the present study was to evaluate the major banking institutes in Newcastle and distinguish the services and account types offered to international students. For the study, four banks were selected among which three were United Kingdom based and one was an international bank. These banks were: HSBC Lloydà ¢Ã¢â€š ¬Ã¢â€ž ¢s TSB Barclays National Westminster (NatWest) The researcher compared the different services offered and the ease of accessibility of these banks to the international students with they region they resided and attended their respective colleges or universities. The most significant fact revealed by the present study was that the students were mostly interested in receiving quick and convenient banking transactions. There was no significant difference in the basic facilities provided by the four banks. But a little difference was found in the incentives offered by the four banks and these differences depended on the policies of the particul ar banks and the needs and wants of the student customers. The results of the study clearly provide the basis for suggesting that Lloyds TSB was the most popular among the students due to its different range of studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ accounts. The patterns that emerged from the study provided an insight into strategies that banks use and can make use of to attract potential student customers.

Essay on Healthcare for all or citizens only - 1465 Words

Everyday someone is sent to the hospital. Not only are they in fear of losing their life but also in fear of being in debt due to the prices of health care treatment they need. But what if this patient happens to be an illegal immigrant? Should doctors deny him/her because they lack citizenship? Or should illegal immigrants be treated just like any other patients by having a right to health care? Throughout the past decade restrictions on eligibility for taxpayer-subsidized medical care has risen at both the state and national level. Some of these restrictions are based on laws and reform acts that have been produced by legal organizations as well as political federations. On a federal level, the Welfare Reform Act of 1996 (PRWORA)†¦show more content†¦Immigration and Economic Growth: Putting Policy on Hold†, 2003) When you do the math, it makes a good deal of sense to spend the little that we do—if not more—to keep them healthys (Karvounis, 2007). Care for undocumented immigrants represents a tiny fraction of the nation’s health care burden. They receive minimal care; they pay taxes. Between one half and three quarters of undocumented immigrants pay state and federal taxes. They also contribute to Medicare and provide as much as 7 billion dollars a year to the Social Security Fund. Further still, undocumented workers pay sales taxes whe re applicable and property taxes—directly if they own and indirectly if they rent (â€Å"Undocumented Immigrants as Taxpayers†, 2007). On October 29, 2009, Speaker Pelosi and the House Democrat leadership introduced H.R. 3962, the Affordable Health Care for America Act. H.R. 3962 would deliberately permit illegal aliens to participate in the government health insurance exchange and in the public option insurance program (Rector, 2009). It would nominally bar them from receiving health care affordability credits and most regular Medicaid benefits, but verification procedures are weak and subject to fraud. Moreover, any limitations on benefits provided to illegal immigrants under the House bill are deceptive. Supporters of unregulated healthcare access suggest compassion and equality are the driving factors of the movement for unlimitedShow MoreRelatedHealth Care Polarity Essay915 Words   |  4 PagesBest Approach to Providing Affordable Healthcare to American Citizens: Analyzing the polarity of two opposing solutions to the problem of affordable healthcare Affordable healthcare for citizens remains at the forefront of debate for American policymakers and the complex network of privatized institutions, which provides said healthcare for those fortunate enough to afford such coverage. 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Unearthing the meaning behind “the matrix” Free Essays

What will you do if one day you wake up plugged into a computer, and that computer gives you a reality that is far from what you know? Will it change anything? Will it give less sense of the things that you thought are real? The Matrix is a dazzling depiction of the adventure of a computer programmer as he seeks to find answers to his mind’s multitude of questions. The Matrix was first shown on March 1999. It is a futuristic film which predicted that in the near future, humans’ lives will revolve around Matrix, a simulated reality. We will write a custom essay sample on Unearthing the meaning behind â€Å"the matrix† or any similar topic only for you Order Now It tells the story of a computer programmer who lives under the pseudonym â€Å"Neo†. At the same time, he’s also a hacker who’s been dying to know the real enigma that lies behind the Matrix. In his desperation to find answers, he came across Morpheus, a man who promised him that he’d know the answer if he’d swallow a red pill. Neo doubtfully obeyed Morpheus and after he took the pill, he is unconsciously taken to a strange place wherein his body is connected to a wide array of wires. He woke up to an artificial program that nurses human beings by sustaining them with manufactured and trashed realities. He is rescued by a group of escapees by removing him from the pod that he’s attached with. The group saved Neo, for they believe that he is the one destined who will save the humankind from their doom. In the latter part, Neo found out that he’s in the year 2199 wherein a current rage between humans and intelligent machines is happening. Neo came to a realization that the world that he has inhabited in 1999 is just an illusion. It was made and developed by certain intelligent machines to keep the human population peaceful. Thus, it gave birth to the name Matrix. Morpheus and his team are lucky enough for they are free. Their duty is to remove other humans from their attachment to the Matrix and in return give them inhumane abilities. They believe that Neo is â€Å"the One† who will end the war because of his infinite control over the Matrix. To completely become a member of the group, Neo is trained to possess several self-defense disciplines which primarily include martial arts. Alongside with this, he’s also informed of the dangers that entail the Matrix life.   All the injuries that he will acquire in the Matrix will manifest in his physical body in the real world. As the time progressed, Neo gradually tagged along with the team’s operations. The group entered Matrix wherein Neo met the Oracle. She told Neo that he possessed a gift for being â€Å"the One† but that he is waiting for something. After this, the group was ambushed by Agents, the fast programs whose aim is to eradicate any threats to the simulation. Unfortunately, Morpheus is the only one who was captured by the Agents. All the members of Neo’s group died except him, Tank, Trinity and Morpheus. It turned out that they were betrayed by their own member, Cypher. A lot of things still happened but one of the most gripping scenes is when Neo is captured by the Agents and he was shot dead by one of them. Neo should’ve been dead if not for Trinity who kissed him. Long before that occurrence, Trinity was already warned that she would fall in love with â€Å"the One†. It’s hard for her to accept Neo’s sudden death so she kissed Neo. To her surprise, Neo’s heart starts beating again. The Agents tried to shoot him but Neo just raised his pal and stopped their bullets in the mid-air.   And finally, Neo saw the Matrix- an infinite number of streaming green lines. Hence, he became â€Å"The One†. The Matrix is indeed one of the most compelling examples that can illustrate some of the facets of the cultural anthropology. Anthropology, as defined â€Å"is the study of humankind, both ancient and contemporary.† (www2.cedarcrest.edu) Anthropology also examines the various facets of the society without any biases. Thus, it envisages society without putting any kind of stereotypes. The Matrix contains a lot of implications that which in return are just manifestations of humankind. The film somehow portrayed that humankind is currently driven by a lot of implicit yet unnoticeable things. Some might think that The Matrix is just a great and dazzling action movie but if you’ll really scratch beneath the surface, you’ll discover that a lot of realities about humankind are hidden in the film.   Innumerable people have watched this movie, but only few really understood the superb analogy that covers the film. Cultural anthropology is indeed vast as it curtains a lot of cultures from different sides of the world. However, The Matrix was able to come up with a coherent comprehension of what is happening in the cultures right now. Cultures now including its people are living in an illusory world that’s full of deceits, slavedom, economic turmoil, fear, media stereotypes and material indulgence. What humankinds fail to realize is that a real Matrix also exists within their cultures. They are driven by the wrong things that they gradually forget to value the things that really matter. Because of their struggle to be wealthy and powerful, their task to nurture and enrich their culture is disregarded. The Matrix gives the image of an existence that’s full of superficiality and trivialities. The image shows that people do everything to block an upsetting reality by wallowing themselves with material pretensions. It is quite intoxicating for some cultures that are drenched in wealth while the other cultures are wallowing in misery. The Matrix can also be connected to cultural anthropological perspectives as it neatly depicts the demarcation that the cultures have right now. The film evidently showed the conflict that’s present between Neo’s side and the Agents. It showed that cultures, despite some of their similarities with other cultures will still remain to be poles apart. It is primarily because these cultures live up to diverse ideals and beliefs. The Matrix is undeniably a worth watching film because it’s not just an ordinary action movie full of explosions, special effects, and adrenalins.   It is a movie that truly makes sense as it will help the people to reflect and realize what’s really going on. The film might also show them how to modify their distorted principles about their cultures. A film like this is quite moving because it offers the possible things that might happen to humankind in the future if the continuous clashing of culturally-acclaimed principles will continue. Although you have to really ponder on the film to see its relation with cultural anthropology, it’s still worth-watching because of its profound illustration. The entire hidden implications of the film are completely and utterly true. The Matrix is a ground-breaking film as it changed how action and sci-fi movies are supposed to be made. It demonstrated its own unique sense as it made people change how they look at their cultures. There are lots of symbolisms that were used in the film. Nevertheless, the spirit of humankind still managed to shine in its own way. Neo’s journey toward understanding his real fate teaches a lot of lesson regarding culture. The diversities of the people in the film can be clearly related to the present culture. It gives a lot of anthropological manifestations, yet it still pursued the coherence of the factors that revolved around the film. The movie has generated a lot of controversies and questions until now- questions that remain undiscovered and will still continue to raise unfathomable debates and discussions. It was a revolutionary movie filled with mind-boggling questions and intrigues. Though many films before have already demonstrated their assumptions, nothing can beat The Matrix as it presented its ideas in a more graphical way.   In the end, it just sums up the film in a single question: â€Å"Are we really living in a real world right now?† References Cedarcrest Education. (2008. April). The Anthropological Perspective. Retrieved April 26 2008, from http://www2.cedarcrest.edu/academic/socsci/anthropology_perspective.htm ; How to cite Unearthing the meaning behind â€Å"the matrix†, Essay examples

History of Space Exploration Essay Example For Students

History of Space Exploration Essay In our history many great things have happened. We have been inventing and exploring things since day one. Many of these things that we discovered or invented we thought would never be possible in earths life time. But they exists now, today, they are used by almost every human being and there are many more incredible and unmanageable things to come and aid us in every day life. One of the most interesting things to me would fall under exploration and inventing. You are about to venture in to the history of space and learn how man and mans objects have gotten there. The exploration in space dates back over 40 years ago, January, 31 of 1958 to be exact. On this date Explorer 1, which was the first U.S. satellite to be fired in space and its unknown, to orbit earth. It lifted off from Cape Canaveral using a modified Jupiter-C rocket called ABMA-JPL. It carried a scientific experiment of James A. Van Allen, and discovered the Earths radiation belt. Along with defeat and triumph also come disappointment and failure. In March 5 of 1958 Explorer 2 was launched by another Jupiter-C rocket and failed to reach orbit. October 1, 1958 NASA was founded, taking over existing National Advisory Committee on Aeronautics and only ten days later U.S. IGY space probe was launched to a incredible height of 70,700 miles. On March 3 of 1959 Pioneer 4, an U.S.-IGY space probe is launched by a Juno II rocket, and achieves an earth-moon trajectory, passing within 37,000 miles of the moon. It then fell into a solar orbit, becoming the first U.S. sun orbiter. About a year later Tiros 1 was fired into earths orbit and became the first successful weather satellite for the United States. Then on August 18 of the same year, 1960, Discoverer XIV was launched and became the first U.S. camera-equipped Corona spy satellite. On July 14, 1965, They U. S. Mariner 4 returned the first close-range images of Mars. The above paragraph explains some of the earliest satellites, spy satellites, and probes that were sent into space to explore the unknown and the ;Impossible;. May 5 of 1961 Mercury Freedom 7 carried Alan B. Shepard, Jr., who was the first U. S. astronaut in space, in a suborbital flight. This United States first manned space flight project was successfully accomplished in a 4 2/3 year period of dynamic activity. During this time they saw more than 2,000,000 people from many major government agencies and much of the aerospace industry and combined their skills, initiative, and experience into a national effort. Also during this 4 and 2/3 period six other manned space flights were accomplished as part of a 25-flight program. These manned space flights were accomplished with complete pilot safety and without change to the basic Mercury concepts. It was shown that man can function ably as a pilot-engineer-experimenter without undesirable reactions or deteriorations of normal body functions for periods up to 34 hours of weightless flight. And so we continue or fight through this History of Space Exploration Essay. February 20 of 1962 Mercury Friendship 7 lifts off with John H. Glenn, Jr., who was the first American in orbit, and orbits the Earth three times. In July 31, 1964 U. S. Ranger 7 relayed the first close range photographs of the moon. Probably more spectacular than man orbiting earth would be a space walk. The united state accomplished this in 1965 on Jun 3rd. Edward White II made the first U.S. space walk from space vehicle Gemini 4. The duration of the space walk was 22 minutes, which was the longest up to this date. December 4 of 1965 was a great day. Gemini 7 was launched carrying Frank Borman and James A. Lovell, Jr., which made 206 orbits around Earth and proving a trip to the moon possible. That the Beatles acclerated the change in society. Essay A year later the US does the next best thing from sending a person to the moon and sent Surveyor 1 which was the first U.S. spacecraft to soft-land on the moon. December 21, 1968 Apollo 8 and its four crew members were the first Apollo team to make orbit around the moon, they actually made ten orbits around the moon. July 20, 1969 only 30 years ago Neil Armstrong and Edwin Aldrin, Jr. make the first manned soft landing on the moon. Not only this they were the first moonwalk and this trip was made possible because of Apollo 11 mission. Skipping a head a few years we find that on September 3, 1976 Viking 2 landed on Mars at the Plain of Utopia, where .

The White Umbrella free essay sample

The narrator of The White Umbrella, a girl who seems to not like the way her family goes about things. She seems like she has not found herself yet. She does not like her mom having to work. She wants to fit in with all the other people her age instead of just showing herself. She thinks that she needs extra things like the other kids to let her self show. After showing her insecurity, something happens for her to realize that she does not need extra things in life for her to show herself. She then realizes just how important of a role her mom plays in her life. In the story The White Umbrella, the narrator, a young girl Chinese girl that goes to school with Americans, and has seemed that she has not completely found herself yet. Her mother and father both work. She shows her embarrassment of her mother working. We will write a custom essay sample on The White Umbrella or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After school, her sister and her take piano lessons at Miss Crossman’s house. While she sat and waited on her turn she spotted the white umbrella. She thought that she needed to hold it to fit in with others. Her mother has told her that they can not afford extra things for them to have. She wants to have things like others instead of just showing herself and accepting that she can not have all the extra things like other kids. When her turn came to play the piano she tries’s her best to try and impress Miss Crossman. The narrator shows her insecurity by not accepted Miss Crossman’s ride, instead of walking in the rain. After piano lessons they waited outside in the rain. She offered them to come inside and she refused to do it. Mona, the narrator’s sister finally decides to go inside. Miss Crossman goes outside and talks to the narrator. The narrator lies to Miss Crossman and tells her that her family drives a Convertible, and that her mother, a concert pianist, will come to pick them up anytime. Miss Crossman gives the white umbrella to her. She tells Miss Crossman that she wishes that she would have been her mother. The narrator begins to feel guilty, and that the Umbrella shows her disobedience towards her mother. After their mom finally shows up, she hides the umbrella underneath her clothing so that her mother does not see. They get into a car wreck on the way home. She sees that her mom’s eyes are closed. She begins to think her mother may have died. She decides to scream. Then she sees that her mom just closed her eyes because things have frustrated her. When her mother gets out the car to talk to the other people in the accident, she throws the umbrella down the sewer. This shows that you should never show ungratefulness for what you have. It does not matter about what you need to fit in with the people around you. It only matters what you need to live well. The white Umbrella, an informal story, it gives a life lesson. It can also entertain anyone who wants to read it. The narrator now knows how important her mother’s role has on her life. Hopefully she will show herself for now on instead of trying to carry on like others around her.

Free Essays on Analysis Paper

and would steal. I guess it was just the way they grew up. I began to see that my family’s values were not the same values of all families. My family was the all American family until my parents separated. I had always had the influence of two parents in my household. My family also was pretty financially secure. I never wanted for anything. I always had what ever I wanted and then some. This made me be a little unappreciative. I also was picked on by my classmates because ... Free Essays on Analysis Paper Free Essays on Analysis Paper Abstract This paper will examine and analyze my life experiences using the concepts, theories, and paradigms that I learned in this class. It will discuss how I have developed my personality through the socialization process. I will also briefly discuss the affects and my affect on the environment and cultural considerations. I will be using Conflict Theory as my main theory to discuss my life choices and my overall development. All of this will come together using the concepts of person-in-environment, culture, groups, families, communities, and other concepts. Through everyday life we are constantly developing our personality traits, morals, and standards of life through the socialization process. My mother was a single. She divorced my father when I was seven years old. From there she was my mother and my father. She taught me the different values that life has to hold. This was only the beginning. Growing up I learned that my life and family was different from others. The students in elementary school were of a whole different world from me. I was raised as the only male in my family. I had two sisters and I always felt alone. I think this is why I grew up such a quiet child. Once I was in school I quickly discovered that my upbringing was totally different that many of the other kids I was in school with. I was taught not to curse or steal, however many of the children in my first grade class were liars and used curse words and would steal. I guess it was just the way they grew up. I began to see that my family’s values were not the same values of all families. My family was the all American family until my parents separated. I had always had the influence of two parents in my household. My family also was pretty financially secure. I never wanted for anything. I always had what ever I wanted and then some. This made me be a little unappreciative. I also was picked on by my classmates because ...

Strategic Planning at Chronicle Gazette Term Paper

Strategic Planning at Chronicle Gazette - Term Paper Example planning will help the organisations in meeting varying situations; their managers can be able to assess external threats to developing strategies (Bashir Ahmad Fida, 482). Strategic planning helps in developing feasible strategies as per interlinking operational policies and resources. Current consulting report predict the potential environmental changes like economic, business, political, governmental, social aspects. The report develops strategies according to the threats that The Chronicle Gazette is facing. New set of strategies are developed for Susan and her team to meet the unstable business environment in the newspaper industry (Colley 256). Economic crisis affected print media industry as they reported reducing revenues and number of publication. The U.S. based newspaper industry is facing the challenge from the magazines. Daily publishing newspapers are facing constant downfall rates. During the year 2011, newspaper market of the US reported with 1,392 dailies. However, the market was reported with almost 1700 dailies during the year 1985 (Stateofthemedia). Newspaper industry is facing another problem as the advertisement is reducing. From the table, it is observed that the print media advertisement reduced in a continuous manner during the last 10 years. In the year 2003, it reported as $44941 and in 2012 as $19943. On the contrary, online or digital media advertising increased a lot. Online advertising reported as $1216 in the year 2003 and it increased to $3375 in the year 2012 (Stateofthemedia.org). USA based newspaper market share is controlled by the New York Times and Wall Street Journal. These two organisations are also facing the threats of the global economic recessions. New York Times reported daily circulation of 1,379,806 and weekend circulation reported with 1,321,207 in the year 2014. Revenue rate of the newspaper reported as US$37.33M or 22% during the year 2013, whereas, revenue reported as US$30M in the year 2012. However, the

Incident at Oglala Movie Review Example | Topics and Well Written Essays - 750 words - 1

Incident at Oglala - Movie Review Example This film does an excellent job at unpacking exactly what happened on that fateful day in the 1970s, and presenting many sides of the issue, it fails to address the wider concerns of colonization and dehumanization that really plagued the reservation system, and the systemic violence that allows this type of incident to occur, or even worse, encourages them. This film has many excellent attributes. Probably the best thing about it is that it features heavy use of first person recounts of what happened that day, from everyone involved, including Leonard Peltier, the man eventually (and probably wrongfully) convicted of the murders. This allows the viewer to understand the complexity of the situation, and the emotions that were so prevalent for everyone involved. This also forms an excellent story telling technique, allowing the audience to see first-hand the he said/she said dynamic that occurred in the aftermath of the shooting, including at trial. This technique demonstrates the impossibility of ever fully knowing what occurred when a violent event happened, and the fact that a balance of contradictory evidence must be sought to render a decision. This also removes the idea, so prevalent in many documentaries, that there is an absolute truth that the documentary is trying to expose. It gives the impression that this documentary is trying to truly unpack what happened, and present all sides of the evidence to the viewer, rather than simply trying to sway their mind. This makes it seem more well rounded than other documentaries like Fahrenheit 911 or Bowling for Columbine, which establish a villain and then try to undermine them. Another excellent aspect of this documentary is that it does not get tied up in the minutia of what actually happened during the shooting, but moves on to proximate causes of it. Instead of, for instance, spending a great deal of time on the unanswerable question of who shot first, or how the shootout occurred, it

Current macroeconomic situation Assignment Example | Topics and Well Written Essays - 500 words - 2

Current macroeconomic situation - Assignment Example As much as the United States government is striving hard to curb recession, it is also trying to solve the problem of unemployment and inflation (Blundell and Roulet, 2013). Following the US statistics, there is a decrease in unemployment rate to approximately 7.8%. The implication of this is that there is a rise in the number of employed civilians thus, the gap between the employed and unemployed population is narrowing. With the existing tools such as The Federal Reserve, USA’s government is struggling to control inflation and recession. Members of the Federal Reserve meet privately after every six weeks to determine the direction the economy should take. One of their chief reasons for gathering is to come up with policies that can assist to put the inflation at equilibrium (Rosmy and Faruk, 2013). Moreover, they also struggle not to lead the economy into recession again. The Federal Reserve achieves this by the use of fiscal policy such as lowering and rising of tax, raising the military expenditure, increasing spending on infrastructure and reducing the public spending. Furthermore, the US government is trying to capitalize on expansionary fiscal policy to heighten the liquidity system with a lot of care not to exaggerate it. They are cautious not to release more money than required, into the economy, because it will lower the value of the dollar and stimulate inflation. Interest rates are drastically reducing and loans are difficult to obtain. This has no impact on businesses because the parties that require huge capitals, only from loans, cannot be granted the opportunity to get them. However, it is advantageous for investors because when the rate of interests is low, they are encouraged to borrow funds from other financial institutions to boost their businesses (Rosmy and Faruk, 2013). The government’s move to encourage investments increases the employment opportunities. The GDP of the United States America has experienced

Stereotypes And The Tourist Role Tourism Essay

Stereotypes And The Tourist Role Tourism Essay Introduction of tourism industry The hospitality and tourism industry is the worlds largest industry that has been growing significantly in the last few years. The noteworthy augmentation of the industry is attributed to many factors such as development of easy modes of transportation, changing demands of the people to visit various destination places, increasing need for exploring adventurous and artistic places worldwide and creation of tourist destinations in numerous countries for making the tourism industry an integral part of their economies (Bender, Gidlow Fisher, 2013; Wang, 1999). Since the tourism industry has gained huge importance, it has become a major area of study of the leading scholarly researchers. These specialists are doing extensive studies on the industry, the factors impacting its performance and the impact of tourist role on the destination images created by the tourism authorities in each country (Lim, 2007; Prentice, 2004). In order to study various aspects of the tourism industry, one school of thought is focussing on the socio-demographic characteristics and needs related to the specific styles of vacations or tourist roles (Cohen, 1974; Kim, 2009; McCabe, 2005). For instance, Yiannakis and Gibson (1999), cited by Nicoletta and Servidio (2012), established that the tourist roles preference is linked to the place where a person lives in his/her adult life. On the other hand, second school of thought is analysis the impact of stereotyping of tourist role on the discriminatory practices that are created by the authorities in the destination places (Lee, Law Murphy, 2011; Jacobsen et al., 2012). Hence, there is an enormous collection of work on the tourism industry, tourist role and the challenges faced by the players of the industry. Contribution of researchers in tourist studies In order to study the tourist role in the tourism industry, the researchers have utilised the anthropology study to generate an extensive body of theory that can provide assistance in defining and delimiting the object of study i.e. tourist. The classical theorists such as Cohen (1979), Horne (1992), Kadt (2001), Pearce (1982) and Smith (1978), cited by Heimtun (2007), have ascertained the relationship that exists between guests and hosts which means that they are created by developing a series of dichotomies such as locals/foreigners, stability/transience, production/consumption and work/leisure. Although these dichotomies do exist in the sector but it is important to conceptualize the role of tourist that has been mainly treated by the researchers in a negative way (Caru Cova, 2003; Frankin, 2003); the primary purpose is to make some beneficial contributions can be made in the field of research. The foremost aim of the studies related to tourists is not to defend them and close the eyes towards the negative aspects of the tourism but it should also highlight the positive aspects of the tourism and address the challenges that are encountered by the tourists during their visits in the destination places (Selstad, 2012). Various roles of tourist as depicted by researchers For decades, the tourists have been portrayed as the second-class citizens (Burner, 2001); this feeling of being considered as a dumb or unimportant person has been impacting the treatment of tourists worldwide. According to Jack and Phipps (2005), the local residents at destination places used to believe that tourists activities are lazy, dumb and fatuous. However, these conventional views about tourist behaviours have been challenged and many researchers have successfully revamped the tourist roles in the destination places and the shift has been made on studying the tourist experience (Dann, 2000). Uriely (2005) gave a review on the conceptual development of an excellent tourist experience that has received huge appreciation by the concerned authorities in the tourism industry. The researcher identified four developmental phases of the tourist roles: The tourism should be viewed as a separate activity from everyday life routine. There is a shift from the portrayal of tourists as homogenous people as a general form to multiplication of the depictions that are captured while tourism experience. A shift in focus for the objects displayed by the industry towards the negotiation of meanings in subjective way for determining the level of experience. A significant move from the decisive and contradictory academic information flow such as experience as moments of truths to harmonizing and virtual interpretations. The main problem in theories about the experience of tourist was that they lack focus on the term tourist role. Hence, the modern theorists started studying the tourist attitudes and behaviours that were depicted by their experiences in the destination places along with the stereotypes that were created among the tourist groups belonging to similar ethnic groups, religion, race, culture and etc. (Iverson, 2010). Stereotyping and prejudiced views of tourist role Since many researchers classified the tourist roles on the basis of their analysis, they created certain stereotypes about the tourist roles so that the tourist studies can be flourished. For instance, Cohen (1979) classified the tourist roles into four categories i.e. the explorer, the individual mass tourist, the drifter and the organised mass tourist. Jafari (2003) emphasised that the better classification of tourist roles can be stereotyped by adding behavioural characteristics such as takes photos, visits well-known places, pleasantly purchases souvenirs, tries local food, stays for some in one location and explores numerous destinations privately. From the studies of contemporary researchers, it is evident that they defined the role of tourists in accordance to their purpose of tourism; when there was increased focus on the tourism, there was less emphasis on treating tourist an individual. Cohen (1979) classified tourists into four broad groups such as recreational type, experimental type, existential type and experiential type. In each mode of tourism, the tourist wants to have some time off from everyday routine so that the energy can be revitalised and explore the culture and aesthetic offerings of the other countries that have distinctive norms, values and societies (Chok, Mcbeth Warren, 2007). The postmodern theorists have emphasised that the tourist roles have to be studied from the negotiated and subjective characteristics rather than rigid and reductionist perspectives that were done by contemporary researchers; their entire focus is on the tourist roles, meanings, attitudes and experiences. The recent terminology coined by Jacobsen and Munar (2012) is anti-tourist attitude which shows that the tourists want to be viewed in the role of tourist but want to keep a power distance when in this role. According to these researchers, the conception of anti-tourist role seems to challenge the tourists sense of individuality and identity; the role distance becomes of utmost importance to them as they want to maintain a feeling that each individual has different experience that can be entirely distinctive from all other players and occupants of the role (Litvin, Goldsmith Pam, 2008). It is believed that each tourist will have different sense of feelings in varying situations as each one of them has distinctive values, beliefs, preferences, attitudes and behaviours (Yang Wall, 2009). Most of the researchers have challenged the concept of stereotyping the tourist role on the basis of cultural differences or nationality because sometimes they often lead to misconceptions about tourist groups. For instance, it is believed that Japanese people cannot speak English and the tourist guide has to provide them assistance when communicating among the local residents; it is untrue in many situations as there are many Japanese people who can easily communicate in English. Likewise, there is a belief that Asian people like to eat their food items and dont prefer to try out the local food items of the destination place; it is a myth as well because there are many people who are looking forward to try out the new food items of the destination place (Selstad, 2012). Hence, the tourist roles should not be confined to the limited set of observations as every tourist has distinctive features and prefers to be treated in accordance to the individual personality possessed by the person. Rethinking the tourist role With the robust growth and development in the field of Internet, the tourist roles have changed to a great extent as the tourists have become information seekers and proficient in developing their own travelling packages. As they have easy access to the extensive range of details about various destination places, they ensure that they select the places in accordance to their own choices so that they have a marvellous time during their complete tourism (Selstad, 2012). The concerned authorities have to ensure that they even make proper use of the advertising mediums so that right message is communicated to the tourists. One key point that has to be given adequate attention is that the tourists should be treated as individual beings and they should be presented many alternatives so that they can have a sensational travelling experience. Conclusion From the studies of a wide array of theorists and researchers, it is evident that the tourist roles cannot be stereotyped as the tourists prefer to be treated as distinguished individuals and they avoid being viewed as aliens or strangers in the destination places. The tourism industries have to ensure that they offer the most astonishing experience to the visitors and offer them unlimited opportunities for carrying out their activities within the ethical boundaries of the country in accordance to the Law. Hence, the stereotypes have immense impact on the tourist role and it should be changed so that the tourists are willing to visit the place on repetitive basis and any conflicts in their views about tourism in the respective place are tackled properly.

The Chosen Review :: essays research papers

History plays a large role in shaping the character of Rueven and Danny’s characters because they each have strong spiritual fathers that laid a foundation for them, their respective religions have very different roots, and they find that they have differences from these religions.   Ã‚  Ã‚  Ã‚  Ã‚  Both Rueven and Danny have spiritual giants for fathers. While Rueven’s father is not as well respected or as well known as Reb Saunders, he is every bit as caring and spiritual. Mr. Malter has raised Rueven in the Jewish fashion and has taught him to love God. The love that Mr. Malter shows Rueven is evident when Rueven is at the hospital. When Rueven finally wakes up, his father is so excited that he rushes over without even preparing himself. â€Å"His sparse gray hair lay uncombed on his head. That was unusual for my father. I never remembered him leaving the house without carefully combing his hair.† In addition, Mr. Malter developed a cough and got sick, probably attributed to excessive worrying over Rueven. Reb Saunders also loves his son, but has a hard time showing it. Since, Danny and his father never speak unless they are studying; it is a very strained and painful relationship for Danny. Reb Saunders is known all over the Jewish community for being a strong spiritual advisor to all the Hassid and Danny is expected to take his place. Reb Saunders position as rabbi is something of a family dynasty and it has gone on for many generations. Danny has been groomed to become the next rabbi since he was a child. All of this seems too much for Danny and it seems that he just wants to escape his destiny and live a normal life.   Ã‚  Ã‚  Ã‚  Ã‚  The roots of Rueven and Danny’s churches also play a role in their characters. Rueven is an orthodox Jew, and thus comes from very strict values. Rueven is expected to pray many times a day and to study the Talmud frequently. In addition, he eats kosher food, always observes Shabbat and follows Jewish law reverently. He is very faithful and hopes to be a rabbi someday. On the other hand, Danny comes from an even more demanding sect of Judaism. The Hasids have similar beliefs to the Orthodox Jews but hold to even stricter codes of conduct. One of the things that set the Hasids apart from other sects is their dependence on the tzaddikim or spiritual leaders of their communities.

Black People and Samuel L. Jackson Essay

Who is she today and what is her occupation? President of brown university Where was she born? When? Grapeland TX1940 What did her parents do?How many people were in her family? They were share croppers14 What was her life like as a little girl? Explain in several sentences. Also, include the specific details of sensory imagery she uses to enhance her description. She was a step out of slavery There were hundreds of people living in it A bucket with syrup a biscuit and bacon grease in it When did Ruth’s life shift, or change? How did this shift change her life? Be specific, and include details. 1950s they joined the vast migrations of African Americans to big cities She moved to Huston TX Explain the term sharecropping. Use a section of Ruth’s own words to complete your description. Where in turn for slavery they got a little amount of money from the slave holder Explain the term Jim Crow South. Use a section of Ruth’s own words to complete your description. â€Å"don’t ever talk back to a white person, if your on the sidewalk and you encounter a white person step off the side walk and let them pass and we dare not break the rules for fear of what would happen† Interview with Henry Louis Gates, Jr. and Samuel L. Jackson Web address: http://video.pbs.org/video/2227535116 HENRY LOUIS GATES, JR. Where did he live as a child? Explain his early life in a few sentences. They lived in three segregated neighborhoods. The color of their skin determined what they could do and what schools they could attend where they could work and with whom they could socialize. It bonded them together culturally. SAMUEL L. JACKSON Where did he live as a child? Down town Chattanooga Tennessee When did he leave, and why? By his 18th birthday, and to attend moorhouse collage Describe his childhood home? Embed a quote into your answer. Include sensory imagery for your answer. The black community was very small. Describe his family, and explain how he felt about them. Who said, â€Å"Segregation could impose many limits, but it couldn’t completely crush all of our dreams†? *Remember: when you use exact words and phrases, use proper documentation.

KFC Marketing Strategies

KFC Marketing Strategies Introduction Kentucky Fried Chicken (KFC) is a world known chain of fast food restaurants based the United States. It’s the world’s most popular chain of restaurants that sells chicken pieces in a variety of forms.The company receives more than 12 million customers per day in its various restaurants based in 109 countries in the world. Harland Sanders is the person believed to have come up with this recipe more than half a century ago. The cooperation is part of the world’s largest restaurant, Yum! Brands Inc.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More Evolution of strategies used by KFC Over the years, KFC has used a number of business strategies that have enabled them to evolve from a one man business to a multi-billion dollar enterprise. One of the skills that it first utilized was ensuring that one’s skills and knowledge is invaluable. Th e success of a business is greatly affected by the level of expertise the company brings in. it is obvious that the higher the level of skills and expertise, the greater the potential of business success. It is advisable that people set up businesses based on their own set of skills and areas of expertise just like the founder of KFC, Colonel Harland Sanders. His knowledge and expertise in preparing chicken meals contributed to the success and expansion of KFC (KFC Business Strategies 2011). Another strategy that was adopted was the strategy of achieving uniqueness. Being able to be set apart from other competitors goes a long way into improving the growth rate of any business. This is only achieved by doing things differently. It is therefore advised that the entrepreneur skims the market first in order to establish what they could do that is different from their competitors and it also has to be appealing to their customers. The way products are produced, packaged, delivered, or e ven service delivery to the customer has to be unique and different from other competitors. KFC came up with the pressure fried chicken which set them apart from other chicken restaurants. It also included a special blend of recipes and herbs that made their chicken taste different from the others. Sanders became very popular in the 1930’s for using this technique. Persistence and focus is another strategy that KFC adopted when it started its business. At the start of every business it is never a guarantee that the business will be a success. It may take some time for the sales to go up and at times the business may even experience a loss. Persistence and focusing on what works and what doesn’t ensures that in the long run the business becomes a success. Colonel Sanders lost his business at the age of 65 but re-built it in ten years. This saw him opening a total of 600 franchises which saw him earn approximately $300, 000 before tax.Advertising Looking for repo rt on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bringing in experts into your business is a good way of ensuring that the business continues to build and grow. The experts can be partners or employees; however, they are the most important people who will structure the business into systems that will outlive even the founder of the business. In 1964, KFC allowed professional managers to take over the business. This saw the business grow from a one man business to multi-billion dollar franchise.It even expanded into the international market and established its outlets in various foreign countries. They believed that their products had a good market in other states other than the United States. Not only this, but also the production rate as compared to the consumers rate was profitable and they had little or no competition. Ironically, by 1992, KFC was collecting more revenue from the foreign markets than it was coll ecting from the United States. Push and pull strategy used by KFC The push and pull strategy is most efficient if a producer wants to supply their stock to stores and at the same time create a demand supply for their products. This is particularly effective for a business that is still starting. The push strategy is whereby the producer of the goods has to work extra hard in order to distribute their products to retailers and wholesalers. Fast moving consumer goods can work effectively well for the push strategy whereby the customers are ready to make purchasing decisions. The manufacturer can engage the retailers in promotion strategies such as face to face selling and encouraging them to stock the product (Kotler Armstrong 2010). Once the product has gained a good customer base, the product can sell itself and the pull strategy can then be in cooperated. The pull strategy is whereby the product has gained popularity and the consumer is actively seeking for this product. The deman d for the product is so high that retailers are making orders so as to stock their shelves and supply the customer with the product. This can only be made possible through advertising so that the brand is visible to the consumers as well as to the retailers. The pull strategy takes advantage of the supply-demand chain whereby the retailers will only stock goods that the consumer is interested in buying (Lamb, Hair McDaniel 2008). KFC has mostly utilized the push and pull strategy whereby it has managed to draw customers towards their products. It is famous for its company jingle, ‘finger licking good’. They use it to create an impact to their customers and inform them of the product that they are selling. In their advertisements, they show person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken. Advertising is a good way of ensuring that their customers are constantly reminded of how good their ‘finger lic king’ chicken is. Coupons, entertainment, premiums and exhibitions, have all been utilized by KFC to enhance their sales. The company has come up with various incentives that attract its customers to buy their various chicken products.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The 7 p’s of marketing The seven P’s were developed as a strategy that aids to continually evaluate and re-evaluate business activities. The seven P’s formula consists of: product, people, price, promotion, place, packaging, and positioning. They help to ensure that a business is on track and is achieving the maximum results possible for today’s market place (Stephenson Thurman 2007). The product needs to be evaluated with the eyes of an outsider. This can be done by acting like an outside marketing consultant brought in to evaluate of the business is headed towards the right direction. The company chain of restaurants specializes in fried chicken served in a variety of forms. It’s well known for its pressure fried and crispy chicken. KFC has managed to branch out internationally and sell its products according to the geographical needs of the customers. For instance, they have realized that the customer needs in North India are different from those in the south. Those in the north prefer to eat the chicken items while those in the south prefer to eat vegetarian items. They have therefore managed to determine the geographical demand of their items. In addition, it has m anaged to divide its customer base into different groups using a demographic basis. For instance, it has divided the groups according to gender, family size, age group, etc. This way, they have been able to identify the needs of the various groups and therefore provide them with products that will satisfy them. They have further divided their customer base into psychographic segments. This is a division based on social class, personality, or even lifestyle. These various categories of people have different demands and therefore KFC has managed to distribute products that cater for each of their needs. It is important to consider the location of one’s business and thus this leads to the second P which is positioning. The location of a business directly affects its sales. In addition, an entrepreneur should know what the consumers think of his or her products on the ground.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More What is their position on the product in terms of its quality, and the services that are given to them? KFC has gone out on a limb by doing their market research and establishing what the consumer wants and what improvements can be made on their products. In order to satisfy their customers and improve their position in their customers’ minds and hearts, KFC produces the freshest and purest food. This gets the customers talking positively about their products and services to other people. Pricing, which is the third P in the seven P’s, should be evaluated and re-evaluated every now and then. The entrepreneur should ensure that the prices are just right for the current market situation. It is advised that the prices should be readjusted every now and then to suit the customers’ needs and the market pricing. This therefore calls for an increase and a decrease in the prices. The entrepreneur should consider pairing up services with the goods that they are selling. This can be done by giving special offers and promotions accompanied with the products being sold. In addition it would also be a good idea to spread out the pricing of the products over a period of months or years to avoid losing customer base. Moreover, pricing should be done according to the effort put into producing a product. It would be considered to be more profitable to raise the price for a certain product if the effort that goes into it is equivalent to its pricing. Even though the percentage of customers may go down, the remaining percentage will generate profits on every sale. Before putting a price tag on its product, KFC looks at certain demographic factors such as age, gender, and household size. Although it has no age limit, KFC’s largest consumer group consists of young people regardless of their gender or gender roles. They have also found that their biggest consumers come from whole families rather than single households and thus they invented the ‘fa mily meals’ offer (.Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). When pricing their products, KFC has looked at also economic factors. The income bracket determines which people the company will most likely target. In the beginning, their main focus was on the upper class but as years went by its focus shifted to include the lower and middle class families. Consumption behavior also determines the pricing of products according to which products the customers favor more to the least favored. Before determining the prices of their products, KFC first of all skims the market. They do this by pricing their products to suit the upper class before lowering their prices to accommodate the lower class category of people. Their prices also can be relatively compared to those of their competitors. KFC has dominated the chicken business and therefore their chicken products have a higher selling price than other fast food restaurants. However other products such as burgers and pizzas are sold at a lower price in order to attract customers. When pricing their products, they also consider the government tax and excise duty. Their prices are comparable to the products they give to the consumers as well as their market segment (Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). Place is the fourth P. there are many ways in which a business enterprise can sell its products. First of all, the company may decide to sell its goods directly from its location or disperse agents on the ground to advertise and sell to potential customers. On the other hand, a company may utilize a variety of strategies such as telemarketing or through catalogues and mail orders. Either way, the company has to come up with a strategy that ensures the customer receives essential information that will equip them with knowledge to make a buying decision (Tracy 2004). The company must therefore ensure that the customer is able to access these services through the strategic loc ation of the business. KFC has utilized this strategy fully by coming up with a variety of services that they give to their customers. To begin with, they came up with the free home delivery strategy whose sole purpose was to deliver their products to homes and offices free of charge. They ensured that their customers didn’t have to travel long distances in order to access one of their outlets so they strategically put in place outlets around the city. KFC also didn’t leave out individuals that led a hectic lifestyle with little time to spare in preparing meals. It has catered well for such individuals by giving them a full meal in just minutes. Despite their high pricing, KFC has managed to control its pricing to suit all classes of people. KFC has cleverly placed its outlets in highly populated areas such as the urban areas which in turn bring in more profits for them. Schools, colleges, markets and cinemas are usually highly populated and therefore KFC has taken adv antage of this and situated their outlets in these areas. It utilizes the push strategy whereby it relies on its ability to sell its own products and services. Promotional efforts such as discounts can be used to help push their products and services through the distribution channels. This creates a sense of awareness, autonomy and it also sound attractive to the customer. Promotion is the fifth P in marketing. Businesses use this strategy to inform the customer of their products and services. This directly affects the sales of the businesses products if the promotion is done in the right way. Advertising slogans are the most common way of promoting products and services to customers. The way it is done will highly influence the customer’s interest. A slight adjustment to the advertisement slogan goes a long way to improve the company sales as the customers will always be talking about the products. It is of important try out various ways of advertising, promoting and selling of products. The same form of advertising may only work for a short period of time before the customers lose interest. Therefore to continue keeping the customer interested in the company’s products and services, the form of advertising and promotion has to be re-evaluated from time to time (Tracy 2004). KFC uses promotion as the main tool for informing their customers of various offers on their chicken products. To begin with, their logo of the smiling colonel is most likely an image that makes customers associate KFC with chicken. They use a company jingle, ‘finger licking good’, to create an impact to their customers. They show a normal person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken pieces. This strategy has worked effectively in India where there is the largest market for chicken lovers. KFC uses advertisements to ensure that their customers are constantly reminded of how good their ‘fi nger licking’ chicken is. In order to enhance its overall image, the company sponsors various organizations such as the cricket team which spots the company logo on their uniforms when they go for their matches and tournaments. By using tools such as coupons, entertainment, premiums and exhibitions, KFC has managed to enhance its sales. The company has come up with various incentives that attract its customers to buy their various chicken products. For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The sixth P is packaging. This is how the product being sold appeals to its customers. The packaging has to be attractive and clean. In addition, the customer has to be impressed on the very first encounter if the company wants to retain a good customer base. This calls for proper grooming of the hired personnel. They have to be properly dressed for the job and offer quality services. The offices and waiting rooms where the business is being conducted have to be thoroughly clean and presentable. Customers have to have a sense of trust when they make their purchase choices. It is important for the company to do some research and know what improvements to make on the quality of their packaging and what appeals to their customers. KFC is famous for its packaging. It is known for using the paper bucket for its large chicken orders and the use of a rotating bucket sign that’s used in most outlets in the US. It is also environmentally conscious and has introduced the re-useable food container. The plastic plates have long been replaced with the paper serving boxes all in an effort to reduce environmental pollution. The final P is people. A company has to know what type of people to hire and what they can do best. The right people have to be hired to do the right job. When trying to establish a successful business, knowing which people will perform which tasks best is something that a company must initially consider before hiring any personnel. The right people may be able to propel the business into achieving maximum sales. KFC has hired personnel that are able to deal with their customers efficiently and ensure that their customers are satisfied. In addition, the personnel hired are allocated positions that suit their skills and abilities. Key challenges facing KFC KFC sells up to 850 million chickens a year. It does this in collaboration with other companies that slaughter and rear the chickens for them. However, KFC in collaboration with these companies has been accused of killing the chickens inhumanely and subjecting them to torture. They have been accused of standing by as chickens are crammed into cages resulting in b roken bones before they’re slaughtered. Animal rights organizations have condemned these acts and this poses a problem for KFC if they intend to keep any customers. KFC has also faced problems with the health experts who claim that the oils used to make the chicken consist of Tran’s fats which result in complicated health issues such as obesity. Nutritionists and other health organizations have threatened to sue KFC if they do not change the kind of fat that they use to make their chicken products. Furthermore, the company has faced protests in India where angry farmers are against the company bringing in ‘junk food’ to a nation that greatly suffers from malnutrition. The farmers fear that the number of growing fast food chain restaurants could deplete the country of their livestock and lead to deterioration of agricultural activities. How KFC can remain relevant in the market Consumers’ desire to have a healthier diet at KFC and the humane treatmen t of chickens is one of the challenges that KFC is facing today. These issues are closely related to the sales of the company and should therefore be addressed immediately if the company wants to maintain its customer base. A new marketing plan has to be designed in order to improve the overall image of KFC and attract more customers. The marketing strategy has to address the issue of torturing chickens and thus create solid revenue for the company. Reference List KFC Business Strategies.2011, Viewed on www.successprinciplesonline.com/business-strategies/kfc-business-str Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps. 2009. Viewed on www.scribd.com//Kentucky-Fried-Chicken-KFC-Marketing-Mix-fo.. Kotler, P Armstrong, M. G. 2010. Principles of Marketing. New Jersey: Prentice Hall Lamb, W. C, Hair, F. J McDaniel, C. 2008. Marketing. Canada: Cengage Learning Stephenson, J Thurman, C. 2007.Ultimate Small Business Marketing Guide. Canada: Miller Works. Tracy, B. 2004. The 7 Ps of M arketing. Viewed on www.entrepreneur.com/article/70824