The White Umbrella free essay sample

The narrator of The White Umbrella, a girl who seems to not like the way her family goes about things. She seems like she has not found herself yet. She does not like her mom having to work. She wants to fit in with all the other people her age instead of just showing herself. She thinks that she needs extra things like the other kids to let her self show. After showing her insecurity, something happens for her to realize that she does not need extra things in life for her to show herself. She then realizes just how important of a role her mom plays in her life. In the story The White Umbrella, the narrator, a young girl Chinese girl that goes to school with Americans, and has seemed that she has not completely found herself yet. Her mother and father both work. She shows her embarrassment of her mother working. We will write a custom essay sample on The White Umbrella or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After school, her sister and her take piano lessons at Miss Crossman’s house. While she sat and waited on her turn she spotted the white umbrella. She thought that she needed to hold it to fit in with others. Her mother has told her that they can not afford extra things for them to have. She wants to have things like others instead of just showing herself and accepting that she can not have all the extra things like other kids. When her turn came to play the piano she tries’s her best to try and impress Miss Crossman. The narrator shows her insecurity by not accepted Miss Crossman’s ride, instead of walking in the rain. After piano lessons they waited outside in the rain. She offered them to come inside and she refused to do it. Mona, the narrator’s sister finally decides to go inside. Miss Crossman goes outside and talks to the narrator. The narrator lies to Miss Crossman and tells her that her family drives a Convertible, and that her mother, a concert pianist, will come to pick them up anytime. Miss Crossman gives the white umbrella to her. She tells Miss Crossman that she wishes that she would have been her mother. The narrator begins to feel guilty, and that the Umbrella shows her disobedience towards her mother. After their mom finally shows up, she hides the umbrella underneath her clothing so that her mother does not see. They get into a car wreck on the way home. She sees that her mom’s eyes are closed. She begins to think her mother may have died. She decides to scream. Then she sees that her mom just closed her eyes because things have frustrated her. When her mother gets out the car to talk to the other people in the accident, she throws the umbrella down the sewer. This shows that you should never show ungratefulness for what you have. It does not matter about what you need to fit in with the people around you. It only matters what you need to live well. The white Umbrella, an informal story, it gives a life lesson. It can also entertain anyone who wants to read it. The narrator now knows how important her mother’s role has on her life. Hopefully she will show herself for now on instead of trying to carry on like others around her.

Free Essays on Analysis Paper

and would steal. I guess it was just the way they grew up. I began to see that my family’s values were not the same values of all families. My family was the all American family until my parents separated. I had always had the influence of two parents in my household. My family also was pretty financially secure. I never wanted for anything. I always had what ever I wanted and then some. This made me be a little unappreciative. I also was picked on by my classmates because ... Free Essays on Analysis Paper Free Essays on Analysis Paper Abstract This paper will examine and analyze my life experiences using the concepts, theories, and paradigms that I learned in this class. It will discuss how I have developed my personality through the socialization process. I will also briefly discuss the affects and my affect on the environment and cultural considerations. I will be using Conflict Theory as my main theory to discuss my life choices and my overall development. All of this will come together using the concepts of person-in-environment, culture, groups, families, communities, and other concepts. Through everyday life we are constantly developing our personality traits, morals, and standards of life through the socialization process. My mother was a single. She divorced my father when I was seven years old. From there she was my mother and my father. She taught me the different values that life has to hold. This was only the beginning. Growing up I learned that my life and family was different from others. The students in elementary school were of a whole different world from me. I was raised as the only male in my family. I had two sisters and I always felt alone. I think this is why I grew up such a quiet child. Once I was in school I quickly discovered that my upbringing was totally different that many of the other kids I was in school with. I was taught not to curse or steal, however many of the children in my first grade class were liars and used curse words and would steal. I guess it was just the way they grew up. I began to see that my family’s values were not the same values of all families. My family was the all American family until my parents separated. I had always had the influence of two parents in my household. My family also was pretty financially secure. I never wanted for anything. I always had what ever I wanted and then some. This made me be a little unappreciative. I also was picked on by my classmates because ...

Strategic Planning at Chronicle Gazette Term Paper

Strategic Planning at Chronicle Gazette - Term Paper Example planning will help the organisations in meeting varying situations; their managers can be able to assess external threats to developing strategies (Bashir Ahmad Fida, 482). Strategic planning helps in developing feasible strategies as per interlinking operational policies and resources. Current consulting report predict the potential environmental changes like economic, business, political, governmental, social aspects. The report develops strategies according to the threats that The Chronicle Gazette is facing. New set of strategies are developed for Susan and her team to meet the unstable business environment in the newspaper industry (Colley 256). Economic crisis affected print media industry as they reported reducing revenues and number of publication. The U.S. based newspaper industry is facing the challenge from the magazines. Daily publishing newspapers are facing constant downfall rates. During the year 2011, newspaper market of the US reported with 1,392 dailies. However, the market was reported with almost 1700 dailies during the year 1985 (Stateofthemedia). Newspaper industry is facing another problem as the advertisement is reducing. From the table, it is observed that the print media advertisement reduced in a continuous manner during the last 10 years. In the year 2003, it reported as $44941 and in 2012 as $19943. On the contrary, online or digital media advertising increased a lot. Online advertising reported as $1216 in the year 2003 and it increased to $3375 in the year 2012 (Stateofthemedia.org). USA based newspaper market share is controlled by the New York Times and Wall Street Journal. These two organisations are also facing the threats of the global economic recessions. New York Times reported daily circulation of 1,379,806 and weekend circulation reported with 1,321,207 in the year 2014. Revenue rate of the newspaper reported as US$37.33M or 22% during the year 2013, whereas, revenue reported as US$30M in the year 2012. However, the

Incident at Oglala Movie Review Example | Topics and Well Written Essays - 750 words - 1

Incident at Oglala - Movie Review Example This film does an excellent job at unpacking exactly what happened on that fateful day in the 1970s, and presenting many sides of the issue, it fails to address the wider concerns of colonization and dehumanization that really plagued the reservation system, and the systemic violence that allows this type of incident to occur, or even worse, encourages them. This film has many excellent attributes. Probably the best thing about it is that it features heavy use of first person recounts of what happened that day, from everyone involved, including Leonard Peltier, the man eventually (and probably wrongfully) convicted of the murders. This allows the viewer to understand the complexity of the situation, and the emotions that were so prevalent for everyone involved. This also forms an excellent story telling technique, allowing the audience to see first-hand the he said/she said dynamic that occurred in the aftermath of the shooting, including at trial. This technique demonstrates the impossibility of ever fully knowing what occurred when a violent event happened, and the fact that a balance of contradictory evidence must be sought to render a decision. This also removes the idea, so prevalent in many documentaries, that there is an absolute truth that the documentary is trying to expose. It gives the impression that this documentary is trying to truly unpack what happened, and present all sides of the evidence to the viewer, rather than simply trying to sway their mind. This makes it seem more well rounded than other documentaries like Fahrenheit 911 or Bowling for Columbine, which establish a villain and then try to undermine them. Another excellent aspect of this documentary is that it does not get tied up in the minutia of what actually happened during the shooting, but moves on to proximate causes of it. Instead of, for instance, spending a great deal of time on the unanswerable question of who shot first, or how the shootout occurred, it

Current macroeconomic situation Assignment Example | Topics and Well Written Essays - 500 words - 2

Current macroeconomic situation - Assignment Example As much as the United States government is striving hard to curb recession, it is also trying to solve the problem of unemployment and inflation (Blundell and Roulet, 2013). Following the US statistics, there is a decrease in unemployment rate to approximately 7.8%. The implication of this is that there is a rise in the number of employed civilians thus, the gap between the employed and unemployed population is narrowing. With the existing tools such as The Federal Reserve, USA’s government is struggling to control inflation and recession. Members of the Federal Reserve meet privately after every six weeks to determine the direction the economy should take. One of their chief reasons for gathering is to come up with policies that can assist to put the inflation at equilibrium (Rosmy and Faruk, 2013). Moreover, they also struggle not to lead the economy into recession again. The Federal Reserve achieves this by the use of fiscal policy such as lowering and rising of tax, raising the military expenditure, increasing spending on infrastructure and reducing the public spending. Furthermore, the US government is trying to capitalize on expansionary fiscal policy to heighten the liquidity system with a lot of care not to exaggerate it. They are cautious not to release more money than required, into the economy, because it will lower the value of the dollar and stimulate inflation. Interest rates are drastically reducing and loans are difficult to obtain. This has no impact on businesses because the parties that require huge capitals, only from loans, cannot be granted the opportunity to get them. However, it is advantageous for investors because when the rate of interests is low, they are encouraged to borrow funds from other financial institutions to boost their businesses (Rosmy and Faruk, 2013). The government’s move to encourage investments increases the employment opportunities. The GDP of the United States America has experienced

Stereotypes And The Tourist Role Tourism Essay

Stereotypes And The Tourist Role Tourism Essay Introduction of tourism industry The hospitality and tourism industry is the worlds largest industry that has been growing significantly in the last few years. The noteworthy augmentation of the industry is attributed to many factors such as development of easy modes of transportation, changing demands of the people to visit various destination places, increasing need for exploring adventurous and artistic places worldwide and creation of tourist destinations in numerous countries for making the tourism industry an integral part of their economies (Bender, Gidlow Fisher, 2013; Wang, 1999). Since the tourism industry has gained huge importance, it has become a major area of study of the leading scholarly researchers. These specialists are doing extensive studies on the industry, the factors impacting its performance and the impact of tourist role on the destination images created by the tourism authorities in each country (Lim, 2007; Prentice, 2004). In order to study various aspects of the tourism industry, one school of thought is focussing on the socio-demographic characteristics and needs related to the specific styles of vacations or tourist roles (Cohen, 1974; Kim, 2009; McCabe, 2005). For instance, Yiannakis and Gibson (1999), cited by Nicoletta and Servidio (2012), established that the tourist roles preference is linked to the place where a person lives in his/her adult life. On the other hand, second school of thought is analysis the impact of stereotyping of tourist role on the discriminatory practices that are created by the authorities in the destination places (Lee, Law Murphy, 2011; Jacobsen et al., 2012). Hence, there is an enormous collection of work on the tourism industry, tourist role and the challenges faced by the players of the industry. Contribution of researchers in tourist studies In order to study the tourist role in the tourism industry, the researchers have utilised the anthropology study to generate an extensive body of theory that can provide assistance in defining and delimiting the object of study i.e. tourist. The classical theorists such as Cohen (1979), Horne (1992), Kadt (2001), Pearce (1982) and Smith (1978), cited by Heimtun (2007), have ascertained the relationship that exists between guests and hosts which means that they are created by developing a series of dichotomies such as locals/foreigners, stability/transience, production/consumption and work/leisure. Although these dichotomies do exist in the sector but it is important to conceptualize the role of tourist that has been mainly treated by the researchers in a negative way (Caru Cova, 2003; Frankin, 2003); the primary purpose is to make some beneficial contributions can be made in the field of research. The foremost aim of the studies related to tourists is not to defend them and close the eyes towards the negative aspects of the tourism but it should also highlight the positive aspects of the tourism and address the challenges that are encountered by the tourists during their visits in the destination places (Selstad, 2012). Various roles of tourist as depicted by researchers For decades, the tourists have been portrayed as the second-class citizens (Burner, 2001); this feeling of being considered as a dumb or unimportant person has been impacting the treatment of tourists worldwide. According to Jack and Phipps (2005), the local residents at destination places used to believe that tourists activities are lazy, dumb and fatuous. However, these conventional views about tourist behaviours have been challenged and many researchers have successfully revamped the tourist roles in the destination places and the shift has been made on studying the tourist experience (Dann, 2000). Uriely (2005) gave a review on the conceptual development of an excellent tourist experience that has received huge appreciation by the concerned authorities in the tourism industry. The researcher identified four developmental phases of the tourist roles: The tourism should be viewed as a separate activity from everyday life routine. There is a shift from the portrayal of tourists as homogenous people as a general form to multiplication of the depictions that are captured while tourism experience. A shift in focus for the objects displayed by the industry towards the negotiation of meanings in subjective way for determining the level of experience. A significant move from the decisive and contradictory academic information flow such as experience as moments of truths to harmonizing and virtual interpretations. The main problem in theories about the experience of tourist was that they lack focus on the term tourist role. Hence, the modern theorists started studying the tourist attitudes and behaviours that were depicted by their experiences in the destination places along with the stereotypes that were created among the tourist groups belonging to similar ethnic groups, religion, race, culture and etc. (Iverson, 2010). Stereotyping and prejudiced views of tourist role Since many researchers classified the tourist roles on the basis of their analysis, they created certain stereotypes about the tourist roles so that the tourist studies can be flourished. For instance, Cohen (1979) classified the tourist roles into four categories i.e. the explorer, the individual mass tourist, the drifter and the organised mass tourist. Jafari (2003) emphasised that the better classification of tourist roles can be stereotyped by adding behavioural characteristics such as takes photos, visits well-known places, pleasantly purchases souvenirs, tries local food, stays for some in one location and explores numerous destinations privately. From the studies of contemporary researchers, it is evident that they defined the role of tourists in accordance to their purpose of tourism; when there was increased focus on the tourism, there was less emphasis on treating tourist an individual. Cohen (1979) classified tourists into four broad groups such as recreational type, experimental type, existential type and experiential type. In each mode of tourism, the tourist wants to have some time off from everyday routine so that the energy can be revitalised and explore the culture and aesthetic offerings of the other countries that have distinctive norms, values and societies (Chok, Mcbeth Warren, 2007). The postmodern theorists have emphasised that the tourist roles have to be studied from the negotiated and subjective characteristics rather than rigid and reductionist perspectives that were done by contemporary researchers; their entire focus is on the tourist roles, meanings, attitudes and experiences. The recent terminology coined by Jacobsen and Munar (2012) is anti-tourist attitude which shows that the tourists want to be viewed in the role of tourist but want to keep a power distance when in this role. According to these researchers, the conception of anti-tourist role seems to challenge the tourists sense of individuality and identity; the role distance becomes of utmost importance to them as they want to maintain a feeling that each individual has different experience that can be entirely distinctive from all other players and occupants of the role (Litvin, Goldsmith Pam, 2008). It is believed that each tourist will have different sense of feelings in varying situations as each one of them has distinctive values, beliefs, preferences, attitudes and behaviours (Yang Wall, 2009). Most of the researchers have challenged the concept of stereotyping the tourist role on the basis of cultural differences or nationality because sometimes they often lead to misconceptions about tourist groups. For instance, it is believed that Japanese people cannot speak English and the tourist guide has to provide them assistance when communicating among the local residents; it is untrue in many situations as there are many Japanese people who can easily communicate in English. Likewise, there is a belief that Asian people like to eat their food items and dont prefer to try out the local food items of the destination place; it is a myth as well because there are many people who are looking forward to try out the new food items of the destination place (Selstad, 2012). Hence, the tourist roles should not be confined to the limited set of observations as every tourist has distinctive features and prefers to be treated in accordance to the individual personality possessed by the person. Rethinking the tourist role With the robust growth and development in the field of Internet, the tourist roles have changed to a great extent as the tourists have become information seekers and proficient in developing their own travelling packages. As they have easy access to the extensive range of details about various destination places, they ensure that they select the places in accordance to their own choices so that they have a marvellous time during their complete tourism (Selstad, 2012). The concerned authorities have to ensure that they even make proper use of the advertising mediums so that right message is communicated to the tourists. One key point that has to be given adequate attention is that the tourists should be treated as individual beings and they should be presented many alternatives so that they can have a sensational travelling experience. Conclusion From the studies of a wide array of theorists and researchers, it is evident that the tourist roles cannot be stereotyped as the tourists prefer to be treated as distinguished individuals and they avoid being viewed as aliens or strangers in the destination places. The tourism industries have to ensure that they offer the most astonishing experience to the visitors and offer them unlimited opportunities for carrying out their activities within the ethical boundaries of the country in accordance to the Law. Hence, the stereotypes have immense impact on the tourist role and it should be changed so that the tourists are willing to visit the place on repetitive basis and any conflicts in their views about tourism in the respective place are tackled properly.

The Chosen Review :: essays research papers

History plays a large role in shaping the character of Rueven and Danny’s characters because they each have strong spiritual fathers that laid a foundation for them, their respective religions have very different roots, and they find that they have differences from these religions.   Ã‚  Ã‚  Ã‚  Ã‚  Both Rueven and Danny have spiritual giants for fathers. While Rueven’s father is not as well respected or as well known as Reb Saunders, he is every bit as caring and spiritual. Mr. Malter has raised Rueven in the Jewish fashion and has taught him to love God. The love that Mr. Malter shows Rueven is evident when Rueven is at the hospital. When Rueven finally wakes up, his father is so excited that he rushes over without even preparing himself. â€Å"His sparse gray hair lay uncombed on his head. That was unusual for my father. I never remembered him leaving the house without carefully combing his hair.† In addition, Mr. Malter developed a cough and got sick, probably attributed to excessive worrying over Rueven. Reb Saunders also loves his son, but has a hard time showing it. Since, Danny and his father never speak unless they are studying; it is a very strained and painful relationship for Danny. Reb Saunders is known all over the Jewish community for being a strong spiritual advisor to all the Hassid and Danny is expected to take his place. Reb Saunders position as rabbi is something of a family dynasty and it has gone on for many generations. Danny has been groomed to become the next rabbi since he was a child. All of this seems too much for Danny and it seems that he just wants to escape his destiny and live a normal life.   Ã‚  Ã‚  Ã‚  Ã‚  The roots of Rueven and Danny’s churches also play a role in their characters. Rueven is an orthodox Jew, and thus comes from very strict values. Rueven is expected to pray many times a day and to study the Talmud frequently. In addition, he eats kosher food, always observes Shabbat and follows Jewish law reverently. He is very faithful and hopes to be a rabbi someday. On the other hand, Danny comes from an even more demanding sect of Judaism. The Hasids have similar beliefs to the Orthodox Jews but hold to even stricter codes of conduct. One of the things that set the Hasids apart from other sects is their dependence on the tzaddikim or spiritual leaders of their communities.

Black People and Samuel L. Jackson Essay

Who is she today and what is her occupation? President of brown university Where was she born? When? Grapeland TX1940 What did her parents do?How many people were in her family? They were share croppers14 What was her life like as a little girl? Explain in several sentences. Also, include the specific details of sensory imagery she uses to enhance her description. She was a step out of slavery There were hundreds of people living in it A bucket with syrup a biscuit and bacon grease in it When did Ruth’s life shift, or change? How did this shift change her life? Be specific, and include details. 1950s they joined the vast migrations of African Americans to big cities She moved to Huston TX Explain the term sharecropping. Use a section of Ruth’s own words to complete your description. Where in turn for slavery they got a little amount of money from the slave holder Explain the term Jim Crow South. Use a section of Ruth’s own words to complete your description. â€Å"don’t ever talk back to a white person, if your on the sidewalk and you encounter a white person step off the side walk and let them pass and we dare not break the rules for fear of what would happen† Interview with Henry Louis Gates, Jr. and Samuel L. Jackson Web address: http://video.pbs.org/video/2227535116 HENRY LOUIS GATES, JR. Where did he live as a child? Explain his early life in a few sentences. They lived in three segregated neighborhoods. The color of their skin determined what they could do and what schools they could attend where they could work and with whom they could socialize. It bonded them together culturally. SAMUEL L. JACKSON Where did he live as a child? Down town Chattanooga Tennessee When did he leave, and why? By his 18th birthday, and to attend moorhouse collage Describe his childhood home? Embed a quote into your answer. Include sensory imagery for your answer. The black community was very small. Describe his family, and explain how he felt about them. Who said, â€Å"Segregation could impose many limits, but it couldn’t completely crush all of our dreams†? *Remember: when you use exact words and phrases, use proper documentation.

KFC Marketing Strategies

KFC Marketing Strategies Introduction Kentucky Fried Chicken (KFC) is a world known chain of fast food restaurants based the United States. It’s the world’s most popular chain of restaurants that sells chicken pieces in a variety of forms.The company receives more than 12 million customers per day in its various restaurants based in 109 countries in the world. Harland Sanders is the person believed to have come up with this recipe more than half a century ago. The cooperation is part of the world’s largest restaurant, Yum! Brands Inc.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More Evolution of strategies used by KFC Over the years, KFC has used a number of business strategies that have enabled them to evolve from a one man business to a multi-billion dollar enterprise. One of the skills that it first utilized was ensuring that one’s skills and knowledge is invaluable. Th e success of a business is greatly affected by the level of expertise the company brings in. it is obvious that the higher the level of skills and expertise, the greater the potential of business success. It is advisable that people set up businesses based on their own set of skills and areas of expertise just like the founder of KFC, Colonel Harland Sanders. His knowledge and expertise in preparing chicken meals contributed to the success and expansion of KFC (KFC Business Strategies 2011). Another strategy that was adopted was the strategy of achieving uniqueness. Being able to be set apart from other competitors goes a long way into improving the growth rate of any business. This is only achieved by doing things differently. It is therefore advised that the entrepreneur skims the market first in order to establish what they could do that is different from their competitors and it also has to be appealing to their customers. The way products are produced, packaged, delivered, or e ven service delivery to the customer has to be unique and different from other competitors. KFC came up with the pressure fried chicken which set them apart from other chicken restaurants. It also included a special blend of recipes and herbs that made their chicken taste different from the others. Sanders became very popular in the 1930’s for using this technique. Persistence and focus is another strategy that KFC adopted when it started its business. At the start of every business it is never a guarantee that the business will be a success. It may take some time for the sales to go up and at times the business may even experience a loss. Persistence and focusing on what works and what doesn’t ensures that in the long run the business becomes a success. Colonel Sanders lost his business at the age of 65 but re-built it in ten years. This saw him opening a total of 600 franchises which saw him earn approximately $300, 000 before tax.Advertising Looking for repo rt on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bringing in experts into your business is a good way of ensuring that the business continues to build and grow. The experts can be partners or employees; however, they are the most important people who will structure the business into systems that will outlive even the founder of the business. In 1964, KFC allowed professional managers to take over the business. This saw the business grow from a one man business to multi-billion dollar franchise.It even expanded into the international market and established its outlets in various foreign countries. They believed that their products had a good market in other states other than the United States. Not only this, but also the production rate as compared to the consumers rate was profitable and they had little or no competition. Ironically, by 1992, KFC was collecting more revenue from the foreign markets than it was coll ecting from the United States. Push and pull strategy used by KFC The push and pull strategy is most efficient if a producer wants to supply their stock to stores and at the same time create a demand supply for their products. This is particularly effective for a business that is still starting. The push strategy is whereby the producer of the goods has to work extra hard in order to distribute their products to retailers and wholesalers. Fast moving consumer goods can work effectively well for the push strategy whereby the customers are ready to make purchasing decisions. The manufacturer can engage the retailers in promotion strategies such as face to face selling and encouraging them to stock the product (Kotler Armstrong 2010). Once the product has gained a good customer base, the product can sell itself and the pull strategy can then be in cooperated. The pull strategy is whereby the product has gained popularity and the consumer is actively seeking for this product. The deman d for the product is so high that retailers are making orders so as to stock their shelves and supply the customer with the product. This can only be made possible through advertising so that the brand is visible to the consumers as well as to the retailers. The pull strategy takes advantage of the supply-demand chain whereby the retailers will only stock goods that the consumer is interested in buying (Lamb, Hair McDaniel 2008). KFC has mostly utilized the push and pull strategy whereby it has managed to draw customers towards their products. It is famous for its company jingle, ‘finger licking good’. They use it to create an impact to their customers and inform them of the product that they are selling. In their advertisements, they show person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken. Advertising is a good way of ensuring that their customers are constantly reminded of how good their ‘finger lic king’ chicken is. Coupons, entertainment, premiums and exhibitions, have all been utilized by KFC to enhance their sales. The company has come up with various incentives that attract its customers to buy their various chicken products.Advertising We will write a custom report sample on KFC Marketing Strategies specifically for you for only $16.05 $11/page Learn More For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The 7 p’s of marketing The seven P’s were developed as a strategy that aids to continually evaluate and re-evaluate business activities. The seven P’s formula consists of: product, people, price, promotion, place, packaging, and positioning. They help to ensure that a business is on track and is achieving the maximum results possible for today’s market place (Stephenson Thurman 2007). The product needs to be evaluated with the eyes of an outsider. This can be done by acting like an outside marketing consultant brought in to evaluate of the business is headed towards the right direction. The company chain of restaurants specializes in fried chicken served in a variety of forms. It’s well known for its pressure fried and crispy chicken. KFC has managed to branch out internationally and sell its products according to the geographical needs of the customers. For instance, they have realized that the customer needs in North India are different from those in the south. Those in the north prefer to eat the chicken items while those in the south prefer to eat vegetarian items. They have therefore managed to determine the geographical demand of their items. In addition, it has m anaged to divide its customer base into different groups using a demographic basis. For instance, it has divided the groups according to gender, family size, age group, etc. This way, they have been able to identify the needs of the various groups and therefore provide them with products that will satisfy them. They have further divided their customer base into psychographic segments. This is a division based on social class, personality, or even lifestyle. These various categories of people have different demands and therefore KFC has managed to distribute products that cater for each of their needs. It is important to consider the location of one’s business and thus this leads to the second P which is positioning. The location of a business directly affects its sales. In addition, an entrepreneur should know what the consumers think of his or her products on the ground.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More What is their position on the product in terms of its quality, and the services that are given to them? KFC has gone out on a limb by doing their market research and establishing what the consumer wants and what improvements can be made on their products. In order to satisfy their customers and improve their position in their customers’ minds and hearts, KFC produces the freshest and purest food. This gets the customers talking positively about their products and services to other people. Pricing, which is the third P in the seven P’s, should be evaluated and re-evaluated every now and then. The entrepreneur should ensure that the prices are just right for the current market situation. It is advised that the prices should be readjusted every now and then to suit the customers’ needs and the market pricing. This therefore calls for an increase and a decrease in the prices. The entrepreneur should consider pairing up services with the goods that they are selling. This can be done by giving special offers and promotions accompanied with the products being sold. In addition it would also be a good idea to spread out the pricing of the products over a period of months or years to avoid losing customer base. Moreover, pricing should be done according to the effort put into producing a product. It would be considered to be more profitable to raise the price for a certain product if the effort that goes into it is equivalent to its pricing. Even though the percentage of customers may go down, the remaining percentage will generate profits on every sale. Before putting a price tag on its product, KFC looks at certain demographic factors such as age, gender, and household size. Although it has no age limit, KFC’s largest consumer group consists of young people regardless of their gender or gender roles. They have also found that their biggest consumers come from whole families rather than single households and thus they invented the ‘fa mily meals’ offer (.Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). When pricing their products, KFC has looked at also economic factors. The income bracket determines which people the company will most likely target. In the beginning, their main focus was on the upper class but as years went by its focus shifted to include the lower and middle class families. Consumption behavior also determines the pricing of products according to which products the customers favor more to the least favored. Before determining the prices of their products, KFC first of all skims the market. They do this by pricing their products to suit the upper class before lowering their prices to accommodate the lower class category of people. Their prices also can be relatively compared to those of their competitors. KFC has dominated the chicken business and therefore their chicken products have a higher selling price than other fast food restaurants. However other products such as burgers and pizzas are sold at a lower price in order to attract customers. When pricing their products, they also consider the government tax and excise duty. Their prices are comparable to the products they give to the consumers as well as their market segment (Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps 2009). Place is the fourth P. there are many ways in which a business enterprise can sell its products. First of all, the company may decide to sell its goods directly from its location or disperse agents on the ground to advertise and sell to potential customers. On the other hand, a company may utilize a variety of strategies such as telemarketing or through catalogues and mail orders. Either way, the company has to come up with a strategy that ensures the customer receives essential information that will equip them with knowledge to make a buying decision (Tracy 2004). The company must therefore ensure that the customer is able to access these services through the strategic loc ation of the business. KFC has utilized this strategy fully by coming up with a variety of services that they give to their customers. To begin with, they came up with the free home delivery strategy whose sole purpose was to deliver their products to homes and offices free of charge. They ensured that their customers didn’t have to travel long distances in order to access one of their outlets so they strategically put in place outlets around the city. KFC also didn’t leave out individuals that led a hectic lifestyle with little time to spare in preparing meals. It has catered well for such individuals by giving them a full meal in just minutes. Despite their high pricing, KFC has managed to control its pricing to suit all classes of people. KFC has cleverly placed its outlets in highly populated areas such as the urban areas which in turn bring in more profits for them. Schools, colleges, markets and cinemas are usually highly populated and therefore KFC has taken adv antage of this and situated their outlets in these areas. It utilizes the push strategy whereby it relies on its ability to sell its own products and services. Promotional efforts such as discounts can be used to help push their products and services through the distribution channels. This creates a sense of awareness, autonomy and it also sound attractive to the customer. Promotion is the fifth P in marketing. Businesses use this strategy to inform the customer of their products and services. This directly affects the sales of the businesses products if the promotion is done in the right way. Advertising slogans are the most common way of promoting products and services to customers. The way it is done will highly influence the customer’s interest. A slight adjustment to the advertisement slogan goes a long way to improve the company sales as the customers will always be talking about the products. It is of important try out various ways of advertising, promoting and selling of products. The same form of advertising may only work for a short period of time before the customers lose interest. Therefore to continue keeping the customer interested in the company’s products and services, the form of advertising and promotion has to be re-evaluated from time to time (Tracy 2004). KFC uses promotion as the main tool for informing their customers of various offers on their chicken products. To begin with, their logo of the smiling colonel is most likely an image that makes customers associate KFC with chicken. They use a company jingle, ‘finger licking good’, to create an impact to their customers. They show a normal person devouring a piece of chicken and this in turn makes the customer desire to have a piece of the KFC chicken pieces. This strategy has worked effectively in India where there is the largest market for chicken lovers. KFC uses advertisements to ensure that their customers are constantly reminded of how good their ‘fi nger licking’ chicken is. In order to enhance its overall image, the company sponsors various organizations such as the cricket team which spots the company logo on their uniforms when they go for their matches and tournaments. By using tools such as coupons, entertainment, premiums and exhibitions, KFC has managed to enhance its sales. The company has come up with various incentives that attract its customers to buy their various chicken products. For instance it offers free meals to the customers after the customer has spent a certain amount of money buying their products. A coupon is issued to the customer who in turn will use it to get their free meal. They also offer free meal vouchers using the print media whereby the customer cuts out the voucher and goes to one of their outlets to collect their meals. The sixth P is packaging. This is how the product being sold appeals to its customers. The packaging has to be attractive and clean. In addition, the customer has to be impressed on the very first encounter if the company wants to retain a good customer base. This calls for proper grooming of the hired personnel. They have to be properly dressed for the job and offer quality services. The offices and waiting rooms where the business is being conducted have to be thoroughly clean and presentable. Customers have to have a sense of trust when they make their purchase choices. It is important for the company to do some research and know what improvements to make on the quality of their packaging and what appeals to their customers. KFC is famous for its packaging. It is known for using the paper bucket for its large chicken orders and the use of a rotating bucket sign that’s used in most outlets in the US. It is also environmentally conscious and has introduced the re-useable food container. The plastic plates have long been replaced with the paper serving boxes all in an effort to reduce environmental pollution. The final P is people. A company has to know what type of people to hire and what they can do best. The right people have to be hired to do the right job. When trying to establish a successful business, knowing which people will perform which tasks best is something that a company must initially consider before hiring any personnel. The right people may be able to propel the business into achieving maximum sales. KFC has hired personnel that are able to deal with their customers efficiently and ensure that their customers are satisfied. In addition, the personnel hired are allocated positions that suit their skills and abilities. Key challenges facing KFC KFC sells up to 850 million chickens a year. It does this in collaboration with other companies that slaughter and rear the chickens for them. However, KFC in collaboration with these companies has been accused of killing the chickens inhumanely and subjecting them to torture. They have been accused of standing by as chickens are crammed into cages resulting in b roken bones before they’re slaughtered. Animal rights organizations have condemned these acts and this poses a problem for KFC if they intend to keep any customers. KFC has also faced problems with the health experts who claim that the oils used to make the chicken consist of Tran’s fats which result in complicated health issues such as obesity. Nutritionists and other health organizations have threatened to sue KFC if they do not change the kind of fat that they use to make their chicken products. Furthermore, the company has faced protests in India where angry farmers are against the company bringing in ‘junk food’ to a nation that greatly suffers from malnutrition. The farmers fear that the number of growing fast food chain restaurants could deplete the country of their livestock and lead to deterioration of agricultural activities. How KFC can remain relevant in the market Consumers’ desire to have a healthier diet at KFC and the humane treatmen t of chickens is one of the challenges that KFC is facing today. These issues are closely related to the sales of the company and should therefore be addressed immediately if the company wants to maintain its customer base. A new marketing plan has to be designed in order to improve the overall image of KFC and attract more customers. The marketing strategy has to address the issue of torturing chickens and thus create solid revenue for the company. Reference List KFC Business Strategies.2011, Viewed on www.successprinciplesonline.com/business-strategies/kfc-business-str Kentucky Fried Chicken- KFC- Marketing Mix- Four Ps. 2009. Viewed on www.scribd.com//Kentucky-Fried-Chicken-KFC-Marketing-Mix-fo.. Kotler, P Armstrong, M. G. 2010. Principles of Marketing. New Jersey: Prentice Hall Lamb, W. C, Hair, F. J McDaniel, C. 2008. Marketing. Canada: Cengage Learning Stephenson, J Thurman, C. 2007.Ultimate Small Business Marketing Guide. Canada: Miller Works. Tracy, B. 2004. The 7 Ps of M arketing. Viewed on www.entrepreneur.com/article/70824

What to Expect on College Move-In Day

What to Expect on College Move-In Day The excitement on a college campus during move-in day is palpable. New students are moving in, parents are trying to figure out how to help, and there are usually just enough student orientation leaders and staff members to create the perfect mixture of confusion and assistance. How can you keep yourself on track? Know the Schedule and Stick to It If youre moving into a campus residence hall room, you most likely have been assigned a very specific time for unloading your items. Make sure to stick with this schedule. Not only will things be easier for you during your time to unload, but they will also be easier for you for the rest of the day. Move-in day is usually crammed full of events, meetings, and to-dos, so sticking to your assigned move-in time is of high importance.  Every minute of your move-in day is scheduled for a reason: there is a lot to cover and all of it is important. Go to every event youre assigned to, be there on time, and take notes. Chances are your brain will be overloaded by the time the day is over and those notes will come in handy later. Expect to Be Separated from Your Parents At some point during move-in day, you actually will have to be separated from your parents. Often, however, this will happen before they officially leave campus. Your parents may have a special schedule to go to that has separate events from yours. Expect this to happen and, if need be, brace your parents for it. Try Not to Be Alone Its no secret that the plan for the day is to keep you from being alone. Why? Well, just imagine what move-in day would be like without all of those scheduled events. Students would be kind of  lost, unsure of where to go, and would probably end up just hanging out in their new rooms- not the best way to meet a lot of people and get to know the school. So, even if you think the event after dinner sounds totally lame, go. You may not want to go, but do you want to miss out on what everyone else is doing? Keep in mind that the first few days of orientation are often when a lot of students meet each other, so its critical to get out of your comfort zone and join the crowd- you dont want to miss out on this vital opportunity to start making new friends. Get to Know Your Roommate There may be a lot going on, but spending a little time getting to know your roommate- and setting up some ground rules- is also super important. You dont have to be besties with your roommate, but you should at least get to know each other a little bit on move-in day and during the rest of the orientation. Get  Some Sleep! Chances are, move-in day- and the rest of orientation- will be one of the busiest times of your college life, but that doesnt mean you shouldnt take care of yourself a little, too. True, you will probably be up super late talking with people, reading all the material you were given, and just enjoying yourself, but remember that its also important to get at least a little sleep so you can stay positive, healthy, and energetic over  the next few days. Know That Its OK to Feel Sad Youre in college now! Your parents have left, the day is over, and youre finally all settled down in your new bed. Some students feel overwhelmingly happy, some feel overwhelmingly sad and scared, and some students feel all of these things at the same time! Be patient with yourself and know that you are making a humongous life adjustment and that all of your emotions are totally normal. You worked hard to get where you are and, while it may be scary, it can still be fantastic at the same time. Congratulate yourself on a job well done, let yourself be sad when you need to, and get ready to start your new college life- after a good nights sleep, of course.

Sociology of sports Essay Example | Topics and Well Written Essays - 500 words

Sociology of sports - Essay Example In 2008 Black Americans represented 8.5 percent of the players in the National Baseball League, twenty-nine percent were Hispanics with most of the having a Caribbean origin. Also, racial representation is evident in athletics where most of the athletes who participate in short sprint races are blacks while the whites and Hispanics tend to participate in the long distance races (Floyd, Kimberly and Monika 2013). Edwards (1972) argued that blacks are superior to the whites in terms of physical strength but are inferior in terms of intellectual ability. Hoberman (1997) argued that physical prowess has become a characteristic of African-American community in sports like basketball. This is as a result of the idolization of famous black athletes such as Michael Jackson. This, he argues has reduced the importance placed by African-Americans on their intellectual and social economic development (Jon 2008). The statistics showing that blacks dominate the whites and people from certain places in the world dominate in different forms of sports raises the question whether genetics have a role to play in this. Is the genetic makeup of black people different from the white people hence their dominance in certain sports and not in others? Is the genetic makeup of Jamaicans different so as to dominate the short distance races? People might argue that people with a certain genetic makeup would excel in a certain sport more than people with a different genetic makeup. However, there are several sociological concepts that can correctly explain this phenomenon. The idea of self-fulfilling prophesy argues that what a person believes to be true becomes true due to positive feedback between behaviour and beliefs. Self-fulfilling is in the beginning a false understanding of a situation which then leads to a new behaviour which makes the originally false definition become true. In sports, the misplaced believes that a certain race is best suited for certain sports

Engineering Management Essay Example | Topics and Well Written Essays - 2750 words

Engineering Management - Essay Example The ledge must always balance at all times. There are basics to know when making cashbook entries. The assets increase with a debit and decreases with credit .The revenues and the liabilities decrease with a debit and increases with a credit. Finally , the expenses are increased with a debit and decreases with a credit. Accounting is always subject to interpretation, opinion and consistency. The most important topics in this section are role of accounting and finance. The topic will help me appreciate accounting as an important entity in any thriving institution. Financial statements as a topic will help with interpretation of my personal bank statements .Accounting basics and double entry as topics will help management and development of my own personal cashbook for a local business. Journal entries as a topic will help in reconciling cash book statements of my business with the statement as per the bank. Financial analysis is very important in accounting .It helps in identifying whether the business or the company has made profits or losses. Financial analysis is always done from period to period, when a significant change has been noted or between companies to company. There are various types of financial analysis. These are: current ratios, profitability analysis ratios, activity analysis ratios, capital structure analysis ratios and capital market analysis ratio. Budget is another function of the managers. The financial analysis and statements helps managers to make financial allocations and plans for oncoming activities that require funding. Budgeting is always done annually and allocated to the respective departments. During budgeting, financial history, assumptions, external factors and flexibility must be put into consideration to make the budgeting process effective. Financial accounting also helps in planning. Financial planning helps in control of resources, coordination of activities, time management and improved productivity. Budgeting